Future-oriented development strategies for the Korean Society of Dental Hygiene: focusing on member surveys and word cloud analysis

Sang-Eun Moon; Young-Eun Lee; Kyeong-Hee Lee; Yun-Jeong Kim; Sun-Hwa Hong; Sun-Mi Kim; Seon-Ju Sim; Hye-Sook Choi; Yun-Sook Jung; Seung-Hun Lee; Myung-Ok Ha; Jae-Young Lee; Da-Hyun Lee; Jeong-Min Seong; Ji-Hye Kim

doi:10.13065/jksdh.2025.25.6.5

Future-oriented development strategies for the Korean Society of Dental Hygiene: focusing on member surveys and word cloud analysis

Journal of Korean society of Dental Hygiene
Abbr : J Korean Soc Dent Hyg
2025, 25(6), pp.509~519
DOI : 10.13065/jksdh.2025.25.6.5
Publisher : Korean Society of Dental Hygiene
Research Area : Medicine and Pharmacy > Dentistry
Received : November 12, 2025
Accepted : December 2, 2025
Published : December 30, 2025

Sang-Eun Moon ¹, Young-Eun Lee ², Kyeong-Hee Lee ³, Yun-Jeong Kim ¹, Sun-Hwa Hong ⁴, Sun-Mi Kim ⁵, Seon-Ju Sim ⁶, Hye-Sook Choi ⁷, Yun-Sook Jung ⁸, Seung-Hun Lee ⁹, Myung-Ok Ha ¹⁰, Jae-Young Lee ¹¹, Da-Hyun Lee ¹², Jeong-Min Seong ¹³, Ji-Hye Kim ¹⁴

¹Department of Dental Hygiene, Kwangju Women’s University
²Department of Dental Hygiene, Daegu Health College
³Department of Dental Hygiene, Shinhan University
⁴Department of Dental Hygiene, Chunnam Techno University
⁵Department of Dental Hygiene, Wonkwang Health Science University
⁶Department of Dental Hygiene, Baekseok University
⁷Department of Dental Technology, Kyungdong University
⁸Department of Dental Hygiene, College of Science & Technology, Kyungpook National University
⁹Department of Dental Hygiene, Sahmyook Health University
¹⁰Department of Dental Hygiene, Gwangju Health University
¹¹Department of Dental Hygiene, College of Health Science, Dankook University
¹²Department of Dental Hygiene, Kyungbuk College
¹³Department of Dental Hygiene, Kangwon National University
¹⁴Department of Preventive Dentistry, School of Dentistry, Kyungpook National University

Accredited

ABSTRACT

Objectives: To determine the Korean Society of Dental Hygiene (KSDH) future-oriented development strategies using member surveys and word cloud analysis. Methods: A survey of 122 members was conducted online to assess awareness of the association’s vision, satisfaction with its operations, and level of participation. In addition, personalized service needs and perceptions of digital transformation were identified. Results: The association’s core values were recognized by 73.8% of the respondents, customized services were supported by 77.1%, and the requirement to expand the digital platform was emphasized by 95.0%. Word cloud analysis revealed four key strategic areas: education and professional competency; member benefits; communication and networking; and promotion of participation. Conclusions: The findings suggest that improving digital transformation, personalized services, internal communication, and subcommittee activities could inform strategies to enhance the operations and member engagement of the KSDH.

KEYWORDS

Association development strategy, Korean Society of Dental Hygiene (KSDH), Member engagement, Word cloud analysis

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