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A Behavioral Study of the Emergence of a Social Firm

  • Journal of Regional Studies and Development
  • Abbr : JRSD
  • 2022, 31(3), pp.55-76
  • DOI : 10.22739/ipaid.2022.31.3.55
  • Publisher : Institute for Poverty Alleviation and International Development: IPAID
  • Research Area : Social Science > Area Studies > Regional Studies in general > Comparative / Statistical Regional Studies
  • Received : December 6, 2022
  • Accepted : December 26, 2022
  • Published : December 30, 2022

Dooseok Jang 1

1울산대학교

Accredited

ABSTRACT

This study explores how a profit-maximizing firm can make a decision that benefits both the firm and the consumer, just like a social company would. Using the behavioral game theoretical approach for the model that a monopolistic firm sells a good to a consumer, it is mainly studied that the firm can cut an asking price for the consumer. The significant finding is that even a corporation that seeks to maximize profits can cut its asking price if a reciprocal consumer can boycott it. Additionally, a business that operates in a sector where it is important to pay attention to customer experience and sentiment may decide to cut its asking price. Hence, it theoretically shows that the firm in these situations can pretend to act as a social firm.

Citation status

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