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@article{ART002997123},
author={Sung WoongBum and WOOJIN PARK},
title={A Study on the Effect of the Personal Value and Eco-friendly Behavior on the Entrepreneurial Intention to an Eco-friendly Business},
journal={Journal of Regional Studies and Development},
issn={1738-3846},
year={2023},
volume={32},
number={2},
pages={1-29},
doi={10.22739/ipaid.2023.32.2.1}

TY - JOUR
AU - Sung WoongBum
AU - WOOJIN PARK
TI - A Study on the Effect of the Personal Value and Eco-friendly Behavior on the Entrepreneurial Intention to an Eco-friendly Business
JO - Journal of Regional Studies and Development
PY - 2023
VL - 32
IS - 2
PB - Institute for Poverty Alleviation and International Development: IPAID
SP - 1
EP - 29
SN - 1738-3846
AB - This study investigated how the individual values of ordinary people of various generations affect the will to start an eco-friendly business using eco-friendly behavior as a parameter. The variables used in this study were used by citing the variables used in the VBN theory in the field of psychology, and among personal values, ecological value, selfish value, altruistic value, and eco-friendly behavior. A research model was created to examine the psychological factors affecting the eco-friendly behavior of the personal values of the general public, and to verify the hypothesis that identifies the relationship and effect of these personal values of the general public, including those preparing to start a business, with the will to start an eco-friendly business. Through this, correlation analysis, influence relationship analysis, and structural equation analysis were conducted. As a result of structural equation analysis, ecological value and selfish value had a direct positive (+) effect on eco-friendly behavior, but altruistic value had an insignificant positive (+) effect. In addition, selfish values were shown to have a positive (+) effect directly on the will to start an eco-friendly business, while ecological values had a significant negative (-) effect on the will to start an eco-friendly business. Similarly, the altruistic value had a positive (+) effect that was not significant on the intention to start an eco-friendly business. Finally, as a result of confirming the structural equation between eco-friendly behavior as a mediating variable and intention to start an eco-friendly business as a dependent variable, a significant positive (+) relationship was shown. The current climate change crisis or increased interest in environmental pollution can be an important clue to such eco-friendly behavior. In addition, eco-friendly behavior has a decisive effect on those who are interested in the environment and prepare to start a business with an eco-friendly will to start a business. could find out However, from the perspective of ecological value and altruistic value, it was found that entrepreneurial activity or entrepreneurship itself does not have a good effect on the environment. Therefore, if the dangers of climate change and the current environment of the earth are more seriously recognized by the general public, it will be a clue to further promote entrepreneurship in the eco-friendly field.
KW - VBN theory;ecological value;egoistic value;altruistic value;eco-friendly behavior;eco-friendly start-up intention
DO - 10.22739/ipaid.2023.32.2.1
ER -

Sung WoongBum and WOOJIN PARK. (2023). A Study on the Effect of the Personal Value and Eco-friendly Behavior on the Entrepreneurial Intention to an Eco-friendly Business. Journal of Regional Studies and Development, 32(2), 1-29.

Sung WoongBum and WOOJIN PARK. 2023, "A Study on the Effect of the Personal Value and Eco-friendly Behavior on the Entrepreneurial Intention to an Eco-friendly Business", Journal of Regional Studies and Development, vol.32, no.2 pp.1-29. Available from: doi:10.22739/ipaid.2023.32.2.1

Sung WoongBum, WOOJIN PARK "A Study on the Effect of the Personal Value and Eco-friendly Behavior on the Entrepreneurial Intention to an Eco-friendly Business" Journal of Regional Studies and Development 32.2 pp.1-29 (2023) : 1.

Sung WoongBum, WOOJIN PARK. A Study on the Effect of the Personal Value and Eco-friendly Behavior on the Entrepreneurial Intention to an Eco-friendly Business. 2023; 32(2), 1-29. Available from: doi:10.22739/ipaid.2023.32.2.1

Sung WoongBum and WOOJIN PARK. "A Study on the Effect of the Personal Value and Eco-friendly Behavior on the Entrepreneurial Intention to an Eco-friendly Business" Journal of Regional Studies and Development 32, no.2 (2023) : 1-29.doi: 10.22739/ipaid.2023.32.2.1

Sung WoongBum; WOOJIN PARK. A Study on the Effect of the Personal Value and Eco-friendly Behavior on the Entrepreneurial Intention to an Eco-friendly Business. Journal of Regional Studies and Development, 32(2), 1-29. doi: 10.22739/ipaid.2023.32.2.1

Sung WoongBum; WOOJIN PARK. A Study on the Effect of the Personal Value and Eco-friendly Behavior on the Entrepreneurial Intention to an Eco-friendly Business. Journal of Regional Studies and Development. 2023; 32(2) 1-29. doi: 10.22739/ipaid.2023.32.2.1

Sung WoongBum, WOOJIN PARK. A Study on the Effect of the Personal Value and Eco-friendly Behavior on the Entrepreneurial Intention to an Eco-friendly Business. 2023; 32(2), 1-29. Available from: doi:10.22739/ipaid.2023.32.2.1

Sung WoongBum and WOOJIN PARK. "A Study on the Effect of the Personal Value and Eco-friendly Behavior on the Entrepreneurial Intention to an Eco-friendly Business" Journal of Regional Studies and Development 32, no.2 (2023) : 1-29.doi: 10.22739/ipaid.2023.32.2.1