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A Study on the Repetitive Viewing Culture Established by Interaction between Online and Offline—Focusing on musical Frankenstein (2014/2015)

  • The Journal of Korean drama and theatre
  • 2019, (63), pp.261-315
  • DOI : 10.17938/tjkdat.2019..63.261
  • Publisher : The Learned Society Of Korean Drama And Theatre
  • Research Area : Arts and Kinesiology > Other Arts and Kinesiology
  • Received : January 31, 2019
  • Accepted : March 22, 2019
  • Published : March 30, 2019

Minhee Lee 1

1서울대학교

Accredited

ABSTRACT

This paper analyzes the behavioral patterns of fandom, which is repeatedly seen in the creative musical Frankenstein, by dividing it into offline and online activities. In particular, the offline experience is considered as ‘liveness’ and the accompanying text ‘online production’ is analyzed as ‘rewriting.’The ‘liveness’ is accompanied by all performance sites. However, this paper claims that music and narrative of musical Frankenstein increases liveness, which composed of improvisation, act of seeing and sorrow. In addition, this paper investigates the ‘Yoen-myu-gael,’ the online community for rewriting the original musical on the Internet. And this paper thought that the fandom created ‘memory restoration,’ ‘textualization and interpretation of improvisational elements,’ and ‘rewriting of the surrounding characters and the whole season.’Above all, the activity of the musical fandom coincides with the scheme of performance mentioned by the theater scholar Schechner. This means that the fandom of Frankenstein repeatedly watched the show and underwent ‘change’ and ‘transformation,’ and thus created a seasonal epic. In conclusion, this paper attempts to start a full-fledged commentary on the repetitive viewing culture that was overlooked by existing musical spectator research. In particular, I would like to point out that fandom experiences intense live performance by their act of repetitive viewing, further more the experiences store memories collectively. This means that the behavior of the musical fandom can not be known only from the consumption aspect or from the existing fandom culture. And this can be referred to as a seasonal musical appreciation method mediated by Internet board.

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