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@article{ART001267761},
author={Jung SeChang and Younghyo Song},
title={The Effects of Bancassurance and the Business Strategies of Life Insurance Companies},
journal={Journal of Insurance and Finance},
issn={2384-3209},
year={2008},
volume={19},
number={2},
pages={33-53}

TY - JOUR
AU - Jung SeChang
AU - Younghyo Song
TI - The Effects of Bancassurance and the Business Strategies of Life Insurance Companies
JO - Journal of Insurance and Finance
PY - 2008
VL - 19
IS - 2
PB - Korea Insurance Research Institute
SP - 33
EP - 53
SN - 2384-3209
AB - The purpose of this paper is to measure the net effects of bancassurance, which overcomes the limitations of the existing studies. This paper is also to analyse the characteristic variables of life insurance company influencing the performance of bancassurance. The useful implications can be suggested by regressing the net effects of bancassurance on the characteristic variables. We estimate the translog cost function and measure the degree of the scale and cost complementarities. We employ regression in order to analyse the relationship between the degree of the scale and cost complementarities and the characteristic variables of life insurance company. We observe scale economies, but cannot find any cost complementarities which is an important cause for introducing bancassurance. It is desirable to decrease the number of distribution alliances with banks for the economies of scale and also cost complementarities. It may be required to reduce the product ratio sold by bancassurance for the scale economies. The scale economies may be realized in a company which focused on the protection products.
KW - bancassurance;cost complementarities;scale economies;translog cost function
DO -
UR -
ER -

Jung SeChang and Younghyo Song. (2008). The Effects of Bancassurance and the Business Strategies of Life Insurance Companies. Journal of Insurance and Finance, 19(2), 33-53.

Jung SeChang and Younghyo Song. 2008, "The Effects of Bancassurance and the Business Strategies of Life Insurance Companies", Journal of Insurance and Finance, vol.19, no.2 pp.33-53.

Jung SeChang, Younghyo Song "The Effects of Bancassurance and the Business Strategies of Life Insurance Companies" Journal of Insurance and Finance 19.2 pp.33-53 (2008) : 33.

Jung SeChang, Younghyo Song. The Effects of Bancassurance and the Business Strategies of Life Insurance Companies. 2008; 19(2), 33-53.

Jung SeChang and Younghyo Song. "The Effects of Bancassurance and the Business Strategies of Life Insurance Companies" Journal of Insurance and Finance 19, no.2 (2008) : 33-53.

Jung SeChang; Younghyo Song. The Effects of Bancassurance and the Business Strategies of Life Insurance Companies. Journal of Insurance and Finance, 19(2), 33-53.

Jung SeChang; Younghyo Song. The Effects of Bancassurance and the Business Strategies of Life Insurance Companies. Journal of Insurance and Finance. 2008; 19(2) 33-53.

Jung SeChang, Younghyo Song. The Effects of Bancassurance and the Business Strategies of Life Insurance Companies. 2008; 19(2), 33-53.

Jung SeChang and Younghyo Song. "The Effects of Bancassurance and the Business Strategies of Life Insurance Companies" Journal of Insurance and Finance 19, no.2 (2008) : 33-53.