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@article{ART001329792},
author={고언정 and Juhee Hahn},
title={Mecenat Motivation and Organizational Identification with the Perspectives of Auto-Communication theory},
journal={Journal of Insurance and Finance},
issn={2384-3209},
year={2009},
volume={20},
number={1},
pages={151-182}

TY - JOUR
AU - 고언정
AU - Juhee Hahn
TI - Mecenat Motivation and Organizational Identification with the Perspectives of Auto-Communication theory
JO - Journal of Insurance and Finance
PY - 2009
VL - 20
IS - 1
PB - Korea Insurance Research Institute
SP - 151
EP - 182
SN - 2384-3209
AB - This research is aimed to reveal the relationships among mecenat motivation, identity attractiveness, and organizational identification. For this purpose, it brings the theory of auto-communication. In this research, 318 salesmen in the insurance industry completed the questionnaires and SPSS and Amos were employed. The findings are: Firstly, a measure of mecenat motivation consists of three subscales that measure value oriented motivation, stakeholder oriented motivation and profit/strategy oriented motivation. It was confirmed that the factor structure of mecenat motivation yields a satisfactory fit. Secondly, value oriented motivation of mecenat increases identity attractiveness and organizational identification. Thirdly, identity attractiveness plays a complete-mediating role between value oriented motivation and organizational identification. Discussions and implications of these results are included.
KW - auto-communication theory;corporate social responsibility;identity attractiveness;mecenat;organizational identification
DO -
UR -
ER -

고언정 and Juhee Hahn. (2009). Mecenat Motivation and Organizational Identification with the Perspectives of Auto-Communication theory. Journal of Insurance and Finance, 20(1), 151-182.

고언정 and Juhee Hahn. 2009, "Mecenat Motivation and Organizational Identification with the Perspectives of Auto-Communication theory", Journal of Insurance and Finance, vol.20, no.1 pp.151-182.

고언정, Juhee Hahn "Mecenat Motivation and Organizational Identification with the Perspectives of Auto-Communication theory" Journal of Insurance and Finance 20.1 pp.151-182 (2009) : 151.

고언정, Juhee Hahn. Mecenat Motivation and Organizational Identification with the Perspectives of Auto-Communication theory. 2009; 20(1), 151-182.

고언정 and Juhee Hahn. "Mecenat Motivation and Organizational Identification with the Perspectives of Auto-Communication theory" Journal of Insurance and Finance 20, no.1 (2009) : 151-182.

고언정; Juhee Hahn. Mecenat Motivation and Organizational Identification with the Perspectives of Auto-Communication theory. Journal of Insurance and Finance, 20(1), 151-182.

고언정; Juhee Hahn. Mecenat Motivation and Organizational Identification with the Perspectives of Auto-Communication theory. Journal of Insurance and Finance. 2009; 20(1) 151-182.

고언정, Juhee Hahn. Mecenat Motivation and Organizational Identification with the Perspectives of Auto-Communication theory. 2009; 20(1), 151-182.

고언정 and Juhee Hahn. "Mecenat Motivation and Organizational Identification with the Perspectives of Auto-Communication theory" Journal of Insurance and Finance 20, no.1 (2009) : 151-182.