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Persuasive strategies and educational applications in Sangseolue(상서류) - Focusing on the prose of the "Gomunjinbo(고문진보)"

Cho Seong yoon 1,  Kim Yune Jung 2

1동국대학교
2이화여자대학교

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ABSTRACT

This paper analyzed the persuasive strategies that appeared in the papers of the ‘Sangseolue(상서류)’, and searched for ways to use them in speech and writing education. The persuasion strategies revealed in the papers can be divided into two major categories. First, a paradox that strongly appeals to his argument and a supplementary note to support it is the harmonized strategies that make effective use of sentences that are aimed at the superiors Second, it is a strategy that focuses on the admonition. In the admonition, there is the emotion in the relation of appealing to the affection and appealing to the opponent, and the content that the opponent can sympathize with, that can be revealed the strategy of the self-admiration. The persuasion strategies of these documents can broaden the scope of examples of Korean language education related to the persuasion which is mainly used for speech and advertisement. In addition, the short paradox and long expressive persuasion expression method can be utilized as a constitutional component of the contents composition which uses the perfect control in the expression education of persuasion. In addition, specific praise and humility are highly valuable as persuasive education contents that lead to empathy and gain empathy with respect to the credibility of speaker by appropriately using emotional persuasion strategy. In other words, the papers provide guidelines for persuasive speech and writing education based on the "relationship" between the speaker and the listener, which should ultimately be pursued in education.

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* References for papers published after 2023 are currently being built.

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