@article{ART002570430},
author={Sun Nam Kim},
title={A Study on Reading Motivations and Book Purchasing Behaviors- Focusing on age group of 20-30 and 40-50 -},
journal={Journal of Studies in Bibliography},
issn={1225-5246},
year={2020},
number={81},
pages={239-258},
doi={10.17258/jib.2020..81.239}
TY - JOUR
AU - Sun Nam Kim
TI - A Study on Reading Motivations and Book Purchasing Behaviors- Focusing on age group of 20-30 and 40-50 -
JO - Journal of Studies in Bibliography
PY - 2020
VL - null
IS - 81
PB - Korean Society of Bibliography
SP - 239
EP - 258
SN - 1225-5246
AB - The purpose of this study was to find he characteristic differences shown by two age groups, 20-30 and 40-50, in terms of their reading motivations and book purchasing behaviors. The empirical analyses showed that there were statistically significant differences between the two groups. First, reading motivations were different. The age group of 2030 read books to satisfy the “fun-seeking” motivation. On the other hand, the age group of 4050 read books to satisfy such motivations as “information collection”, “emotional stability”, “self-realization”, “following habit” and the like. Second, the book genres they preferred were different. The 20-30 age group favored “educational materials”, while their counterparts more liked “liberal arts” than any other genre. Third, the purposes of their book purchasing were also different. The younger age group bought the books with such diversified purposes as “social network building”, “information collecting”, “catching-up new trend”, and “satisfying curiosity”. Meanwhile, the 40-50 age group purchased books without any specific purpose. They engaged in the impromptu purchase when encountering books in the store. Fourth, the places where they bought books were different. The 40-50 age group depended more on “second-hand stores” .Finally, the sources where book-related information was collected were different. The 2030 age group obtained information by depending upon on-line and personal network. On the other hand, the 4050 age group obtained information by using off-line measures and reading campaigns.
KW - reading motivation;book purchaser;reading behavior;book purchasing;age group of 20-30;age group of 40-50
DO - 10.17258/jib.2020..81.239
ER -
Sun Nam Kim. (2020). A Study on Reading Motivations and Book Purchasing Behaviors- Focusing on age group of 20-30 and 40-50 -. Journal of Studies in Bibliography, 81, 239-258.
Sun Nam Kim. 2020, "A Study on Reading Motivations and Book Purchasing Behaviors- Focusing on age group of 20-30 and 40-50 -", Journal of Studies in Bibliography, no.81, pp.239-258. Available from: doi:10.17258/jib.2020..81.239
Sun Nam Kim "A Study on Reading Motivations and Book Purchasing Behaviors- Focusing on age group of 20-30 and 40-50 -" Journal of Studies in Bibliography 81 pp.239-258 (2020) : 239.
Sun Nam Kim. A Study on Reading Motivations and Book Purchasing Behaviors- Focusing on age group of 20-30 and 40-50 -. 2020; 81 : 239-258. Available from: doi:10.17258/jib.2020..81.239
Sun Nam Kim. "A Study on Reading Motivations and Book Purchasing Behaviors- Focusing on age group of 20-30 and 40-50 -" Journal of Studies in Bibliography no.81(2020) : 239-258.doi: 10.17258/jib.2020..81.239
Sun Nam Kim. A Study on Reading Motivations and Book Purchasing Behaviors- Focusing on age group of 20-30 and 40-50 -. Journal of Studies in Bibliography, 81, 239-258. doi: 10.17258/jib.2020..81.239
Sun Nam Kim. A Study on Reading Motivations and Book Purchasing Behaviors- Focusing on age group of 20-30 and 40-50 -. Journal of Studies in Bibliography. 2020; 81 239-258. doi: 10.17258/jib.2020..81.239
Sun Nam Kim. A Study on Reading Motivations and Book Purchasing Behaviors- Focusing on age group of 20-30 and 40-50 -. 2020; 81 : 239-258. Available from: doi:10.17258/jib.2020..81.239
Sun Nam Kim. "A Study on Reading Motivations and Book Purchasing Behaviors- Focusing on age group of 20-30 and 40-50 -" Journal of Studies in Bibliography no.81(2020) : 239-258.doi: 10.17258/jib.2020..81.239
