KJCKorea
Journal Central

It is not the new one that an original novel is revised into a film or a soap opera, which has become a main stream of popular culture recently. This phenomenon came from the inevitable result in modern society and it makes the role and meaning of ancient novels newly recounted. This is because, under the premise of cultural industries, descriptive literatures are based on the audiovisual culture. Meeting of literature and video is a dominant cultural phenomenon which determine the lives of the modern. The change of the circumstances in the media, the dramatic popularization of video media have acted as the main cause that had production and consumption of literature change. Among them, <Chun-hyang> was made from collecting various legendary literatures and became the original form of popular descriptive structure. This, <Chun-hyang> has a endless power which can be recreated in any time. That is because <Chun-hyang> includes various extremely different factors and ironical reality, such as good and evil, reality and ideal, the strong and the week. A teleplay, <Sassy Girl Chun-hyang> is the very result. <Chun-hyang> has continually recreated from the beginning with reflecting the spirit of each period. So, <Chun-hyang> is still with us and has reborn with the changeable character, not the fixed one in each period of time. This phenomenon which a original work has been reproduced from the past show us the vitality of this work and it can be still popular to us. A drama, <Sassy Girl Chun-hyang> lets us know its original work is really distinguished and reformed with modern circumstances. <Sassy Girl Chun-hyang> is a way out of the frame of the existing soap opera and attracts the attention of the viewer. It gave people new and different fun from modifying the main characters. With this uncommonly characters and totally new tries, this soap opera gained the huge support and popularity. <Sassy Girl Chun-hyang> was a kind of trial, which broaden the territory in the former stereotyped teleplay. Moreover, this case was a transformation of ancient novels. Literature has played a role of reflecting the reality of each period of time, in the view of mutual understanding. It was not only a liberated area of tough realities but a media which has pursued the ideal. After modern times, descriptive literature has been recognized as a genre that gets a support form the public than any other else. In this respect, ancient stories played a key role in popular culture. And this phenomenon still keeps going on. Such those trials appeared a different aspect, that they were reproduced into videos and satisfied the five senses of the viewers. <Chun-hyang> as a picturized literature would guarantee more various change in the future. This can be from its original diversity and openness and has a power for continuity. Like this, because <Chun-hyang> was born and grown with interaction between group writers and readers and reflected our people's spirits, it has still vitality which makes recreation.

pop(popular) culture, negotiation, modern change, Digital storytelling, picturized literature, descriptive openness