@article{ART001272747},
author={Hyang-Lan Choi},
title={Michelin’s Growth Strategy and the Americanization, 1900s-1930s},
journal={Korean Review of French History},
issn={1229-702X},
year={2008},
number={19},
pages={167-190}
TY - JOUR
AU - Hyang-Lan Choi
TI - Michelin’s Growth Strategy and the Americanization, 1900s-1930s
JO - Korean Review of French History
PY - 2008
VL - null
IS - 19
PB - KOREAN SOCIETY FOR FRENCH HISTORY
SP - 167
EP - 190
SN - 1229-702X
AB - Michelin is largest tire company incorporated in Clermont-Ferrand on 1898 in France. Its function is characterized by the strong economic paternalism. This company invented the removable pneumatic tire and maintained the first leader of manufactures of tire before the middle of 1920s. But thereafter this firm has lost much of its technological and pricing edge to American manufacturers which adopted the method of Fordism. In order to overcome this obstacle, Michelin concentrated on the technological research and its development, and adopted the rationalism with Taylorism. Thus Michelin had an extremely strong vested interest in the propagation of the automobile in France. Michelin’s industrial strategy had implications of its advertising with the oldest trademark, Biendum.
Recently, Americanization is a coined word to represent the various reality. In large respects, it is interpreted by the economic rationalism. Thanks to this process, Michelin made a success in increasing productivity and cutting production costs, and controlled the workers with the high salary. But it is necessary for us to reflect on how much this process offered to the consumers benefits.
KW - Americanization;Automobile tire;Removable tire;Bibendum;Michelin advertising marketing
DO -
UR -
ER -
Hyang-Lan Choi. (2008). Michelin’s Growth Strategy and the Americanization, 1900s-1930s. Korean Review of French History, 19, 167-190.
Hyang-Lan Choi. 2008, "Michelin’s Growth Strategy and the Americanization, 1900s-1930s", Korean Review of French History, no.19, pp.167-190.
Hyang-Lan Choi "Michelin’s Growth Strategy and the Americanization, 1900s-1930s" Korean Review of French History 19 pp.167-190 (2008) : 167.
Hyang-Lan Choi. Michelin’s Growth Strategy and the Americanization, 1900s-1930s. 2008; 19 : 167-190.
Hyang-Lan Choi. "Michelin’s Growth Strategy and the Americanization, 1900s-1930s" Korean Review of French History no.19(2008) : 167-190.
Hyang-Lan Choi. Michelin’s Growth Strategy and the Americanization, 1900s-1930s. Korean Review of French History, 19, 167-190.
Hyang-Lan Choi. Michelin’s Growth Strategy and the Americanization, 1900s-1930s. Korean Review of French History. 2008; 19 167-190.
Hyang-Lan Choi. Michelin’s Growth Strategy and the Americanization, 1900s-1930s. 2008; 19 : 167-190.
Hyang-Lan Choi. "Michelin’s Growth Strategy and the Americanization, 1900s-1930s" Korean Review of French History no.19(2008) : 167-190.
