@article{ART003247439},
author={Ilsun Choi and Seulgi Lee and Yelim Kim and Yuri Kim and Hyunho Yoon},
title={Analysis of the Relationship between Marine Tourism Consumption and Travel and Leisure Mobile App Usage Behavior Using Pseudonymized Big Data},
journal={The Korea Spatial Planning Review},
issn={1229-8638},
year={2025},
volume={126},
pages={103-120},
doi={10.15793/kspr.2025.126..006}
TY - JOUR
AU - Ilsun Choi
AU - Seulgi Lee
AU - Yelim Kim
AU - Yuri Kim
AU - Hyunho Yoon
TI - Analysis of the Relationship between Marine Tourism Consumption and Travel and Leisure Mobile App Usage Behavior Using Pseudonymized Big Data
JO - The Korea Spatial Planning Review
PY - 2025
VL - 126
IS - null
PB - 국토연구원
SP - 103
EP - 120
SN - 1229-8638
AB - This study empirically analyzes the relationship between the usage behavior of travel and leisure mobile apps and marine tourism consumption and stay patterns using pseudonymized big data. Utilizing a pseudonymized dataset of 528,688 users, combining mobile communication data from LG U+ and credit card transaction data from NH Nonghyup Card, the study reveals that higher mobile app usage frequency is significantly associated with increased tourism expenditures, longer stay durations, and more overnight stays in coastal and fishing regions. These findings provide empirical support for the theoretical claims that digital usage behavior influences tourism consumption, offering valuable insights for data-driven marine tourism policy development and smart tourist behavior research.
KW - Marine Tourism;Mobile Apps;Pseudonymized Data;Consumption Behavior;Big Data;Stay Patterns
DO - 10.15793/kspr.2025.126..006
ER -
Ilsun Choi, Seulgi Lee, Yelim Kim, Yuri Kim and Hyunho Yoon. (2025). Analysis of the Relationship between Marine Tourism Consumption and Travel and Leisure Mobile App Usage Behavior Using Pseudonymized Big Data. The Korea Spatial Planning Review, 126, 103-120.
Ilsun Choi, Seulgi Lee, Yelim Kim, Yuri Kim and Hyunho Yoon. 2025, "Analysis of the Relationship between Marine Tourism Consumption and Travel and Leisure Mobile App Usage Behavior Using Pseudonymized Big Data", The Korea Spatial Planning Review, vol.126, pp.103-120. Available from: doi:10.15793/kspr.2025.126..006
Ilsun Choi, Seulgi Lee, Yelim Kim, Yuri Kim, Hyunho Yoon "Analysis of the Relationship between Marine Tourism Consumption and Travel and Leisure Mobile App Usage Behavior Using Pseudonymized Big Data" The Korea Spatial Planning Review 126 pp.103-120 (2025) : 103.
Ilsun Choi, Seulgi Lee, Yelim Kim, Yuri Kim, Hyunho Yoon. Analysis of the Relationship between Marine Tourism Consumption and Travel and Leisure Mobile App Usage Behavior Using Pseudonymized Big Data. 2025; 126 103-120. Available from: doi:10.15793/kspr.2025.126..006
Ilsun Choi, Seulgi Lee, Yelim Kim, Yuri Kim and Hyunho Yoon. "Analysis of the Relationship between Marine Tourism Consumption and Travel and Leisure Mobile App Usage Behavior Using Pseudonymized Big Data" The Korea Spatial Planning Review 126(2025) : 103-120.doi: 10.15793/kspr.2025.126..006
Ilsun Choi; Seulgi Lee; Yelim Kim; Yuri Kim; Hyunho Yoon. Analysis of the Relationship between Marine Tourism Consumption and Travel and Leisure Mobile App Usage Behavior Using Pseudonymized Big Data. The Korea Spatial Planning Review, 126, 103-120. doi: 10.15793/kspr.2025.126..006
Ilsun Choi; Seulgi Lee; Yelim Kim; Yuri Kim; Hyunho Yoon. Analysis of the Relationship between Marine Tourism Consumption and Travel and Leisure Mobile App Usage Behavior Using Pseudonymized Big Data. The Korea Spatial Planning Review. 2025; 126 103-120. doi: 10.15793/kspr.2025.126..006
Ilsun Choi, Seulgi Lee, Yelim Kim, Yuri Kim, Hyunho Yoon. Analysis of the Relationship between Marine Tourism Consumption and Travel and Leisure Mobile App Usage Behavior Using Pseudonymized Big Data. 2025; 126 103-120. Available from: doi:10.15793/kspr.2025.126..006
Ilsun Choi, Seulgi Lee, Yelim Kim, Yuri Kim and Hyunho Yoon. "Analysis of the Relationship between Marine Tourism Consumption and Travel and Leisure Mobile App Usage Behavior Using Pseudonymized Big Data" The Korea Spatial Planning Review 126(2025) : 103-120.doi: 10.15793/kspr.2025.126..006
