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The method to popularize dance genre through analyzing the audience attending to "Cheonan World Dance Festival 2011"

Cho, Namgyu 1

1상명대학교

Accredited

ABSTRACT

The purpose of this research is to find the way to popularize dance genre through analyzing the audience who attended to the five important festivals of "Cheonan World Dance Festival 2011" such as ‘Dance Competition’, ‘Street Parade’, ‘International Fork Dance Contest ,’ which are the main events and the sub-event, ‘Chum Nanjang’. This festival took place for 6 days from 2011. 09. 28(wed) ~ 10. 03(mon) throughout the whole area in Cheonan city. In this research I classified the audience who attended to "Cheonan World Dance Festival 2011" by sex, age, and profession. By analyzing tendency of their past experience in festivals and its numbers of attending, a positive way of thinking against dance was derived. Also, based on the result of this analysis, I intend to deliver the method to popularize dance through this kind of festival. The results are as follows. First, in the analysis through sex of the audience female attended much more than male did and the gap was wide. For 'Chum Nanjang', which is more "participating" program, the gap between two sexes were very narrow. As showed, it is need that participating style programs, such as couple dance, flash mob, or line dance, which more male can participate and enjoy, be produced more. Second, it is needed the programs be targeted and custom made based on ages and professions of audience. More detail plan should be accomplished not only on participating type programs but also competition viewing ones. Third, the non-attendance rate was high as 60% except the main event ‘Dance Competition’. This happens because programs with popular code are not well developed and it means that organically working dance genre programs where people want to stay and enjoy should be continually developed. In 2011, through my precedence research, although it has been shown that "Cheonan World Dance Festival’" dance genre settled down as a local brand, it is not enough to be a content that ordinary people can access easily and enjoy comfortably. As dance genre is a comprehensive art form, it offers versatile amusement such as dancing and music. It has been proved by many researches that dance is a positive medium content that can be successful at the local festivals. If a few practical ways are established, as taking place successful festivals, it is not impossible to make dance genre popular.

Citation status

* References for papers published after 2022 are currently being built.