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@article{ART001113474},
author={박난순 and Seok-Hwan Lee and Ju, Hyo-Jin},
title={Regional Development through Place Marketing Strategies: The Case of Bucheon City},
journal={Korean Society and Public Administration},
issn={1225-8652},
year={2005},
volume={16},
number={2},
pages={341-362}

TY - JOUR
AU - 박난순
AU - Seok-Hwan Lee
AU - Ju, Hyo-Jin
TI - Regional Development through Place Marketing Strategies: The Case of Bucheon City
JO - Korean Society and Public Administration
PY - 2005
VL - 16
IS - 2
PB - Seoul Association For Public Administration
SP - 341
EP - 362
SN - 1225-8652
AB - The purpose of this study is to search for alternatives for regional development through the use of a place marketing strategy in that cultural symbolism matters to regional development strategies. Drawing upon the case of Bucheon city which is well known for a successful place marketing, this study examine how the place marketing was adopted and implemented to make the local government marketable. Based on Griffiths’ “cultural strategy model” this study then analyzes what sub-models were used and why they were switched to another over time. Findings and implications are discussed and specific alternatives suggested for further developing Bucheon city's place marketing strategies.
KW - place marketing strategies;cultural strategy;regional development;cultural industry
DO -
UR -
ER -

박난순, Seok-Hwan Lee and Ju, Hyo-Jin. (2005). Regional Development through Place Marketing Strategies: The Case of Bucheon City. Korean Society and Public Administration, 16(2), 341-362.

박난순, Seok-Hwan Lee and Ju, Hyo-Jin. 2005, "Regional Development through Place Marketing Strategies: The Case of Bucheon City", Korean Society and Public Administration, vol.16, no.2 pp.341-362.

박난순, Seok-Hwan Lee, Ju, Hyo-Jin "Regional Development through Place Marketing Strategies: The Case of Bucheon City" Korean Society and Public Administration 16.2 pp.341-362 (2005) : 341.

박난순, Seok-Hwan Lee, Ju, Hyo-Jin. Regional Development through Place Marketing Strategies: The Case of Bucheon City. 2005; 16(2), 341-362.

박난순, Seok-Hwan Lee and Ju, Hyo-Jin. "Regional Development through Place Marketing Strategies: The Case of Bucheon City" Korean Society and Public Administration 16, no.2 (2005) : 341-362.

박난순; Seok-Hwan Lee; Ju, Hyo-Jin. Regional Development through Place Marketing Strategies: The Case of Bucheon City. Korean Society and Public Administration, 16(2), 341-362.

박난순; Seok-Hwan Lee; Ju, Hyo-Jin. Regional Development through Place Marketing Strategies: The Case of Bucheon City. Korean Society and Public Administration. 2005; 16(2) 341-362.

박난순, Seok-Hwan Lee, Ju, Hyo-Jin. Regional Development through Place Marketing Strategies: The Case of Bucheon City. 2005; 16(2), 341-362.

박난순, Seok-Hwan Lee and Ju, Hyo-Jin. "Regional Development through Place Marketing Strategies: The Case of Bucheon City" Korean Society and Public Administration 16, no.2 (2005) : 341-362.