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Regional Development through Place Marketing Strategies: The Case of Bucheon City

  • Korean Society and Public Administration
  • Abbr : KSPA
  • 2005, 16(2), pp.341-362
  • Publisher : Seoul Association For Public Administration
  • Research Area : Social Science > Public Administration

박난순 1 Seok-Hwan Lee 2 Ju, Hyo-Jin 3

1부천시청
2국민대학교
3꽃동네대학교

Accredited

ABSTRACT

The purpose of this study is to search for alternatives for regional development through the use of a place marketing strategy in that cultural symbolism matters to regional development strategies. Drawing upon the case of Bucheon city which is well known for a successful place marketing, this study examine how the place marketing was adopted and implemented to make the local government marketable. Based on Griffiths’ “cultural strategy model” this study then analyzes what sub-models were used and why they were switched to another over time. Findings and implications are discussed and specific alternatives suggested for further developing Bucheon city's place marketing strategies.

Citation status

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