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A Study on the Regulation of Online-shopping Industry

  • Korean Society and Public Administration
  • Abbr : KSPA
  • 2008, 18(4), pp.115-143
  • Publisher : Seoul Association For Public Administration
  • Research Area : Social Science > Public Administration

이혜영 1,  Choi, Seong Rak 2

1광운대학교
2동양미래대학

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ABSTRACT

Many researches on the regulation of Online-shopping Industry was either a mere fragmentary approaches from consumer protection level or the ones with a focus on deductive method on regulation in cyber spaces, and therefore, they left a lot to be desired. So, this article specified the types of regulation, strategic characteristics, and the characteristics of regulation in cyber space and derived the policy implication through integrated and systematic analysis on Online-shopping Industry based on regulation theory. This research derived the following conclusions as a result of analysis on the overall legal regulation against Online-shopping Industry: 1) there are regulations on the whole level of corporate activities, and especially regulations on transaction, operation, presentation, and advertisement are given a great deal of the weight. 2) regulation on off-line is getting more weight over the ones on on-line. The regulation on cyber space is not a separate one from the regulations in real world but a complementary one. And 3) the core part of regulations against Online-shopping Industry is social regulation. With the analysis result above, this research derived the fact that we need to diversify the regulation implementation method as well as the fact that we need a integrated and systematic approach which can put together off-line and on-line regarding the regulation of Online-shopping Industry.

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