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@article{ART001391944},
author={JeongHeon Kim},
title={지방정부의 위기관리를 위한 행정PR적 대응 분석},
journal={Korean Society and Public Administration},
issn={1225-8652},
year={2009},
volume={20},
number={3},
pages={199-224}

TY - JOUR
AU - JeongHeon Kim
TI - 지방정부의 위기관리를 위한 행정PR적 대응 분석
JO - Korean Society and Public Administration
PY - 2009
VL - 20
IS - 3
PB - Seoul Association For Public Administration
SP - 199
EP - 224
SN - 1225-8652
AB - The aim of this article is to examine the relationships of local government and citizen(public) in administrative PR viewpoint. Especially, This paper analyzed relationship between administrative organization and stakeholder by applicate in attribution model, co-orientation model and issue cycle model analysis about nuclear waste facilities. Analysis result suggested several no less important lessons as follows: First is lack of crisis management communication principles (promptitude, consistency, opened, trust, co-orientation principles, etc.), specialist in administrative PR. Second, establishes in responsive network system between PR communicator and PR communicatee. Third is promotion of crisis management education and specialist. Fourth is necessity of proactive PR or issue management PR. Fifth, emphasis on two-way communication between administration and citizen or public stakeholder, etc.
KW - crisis management;administrative PR;attribution model;co-orientation model;relationship analysis
DO -
UR -
ER -

JeongHeon Kim. (2009). 지방정부의 위기관리를 위한 행정PR적 대응 분석. Korean Society and Public Administration, 20(3), 199-224.

JeongHeon Kim. 2009, "지방정부의 위기관리를 위한 행정PR적 대응 분석", Korean Society and Public Administration, vol.20, no.3 pp.199-224.

JeongHeon Kim "지방정부의 위기관리를 위한 행정PR적 대응 분석" Korean Society and Public Administration 20.3 pp.199-224 (2009) : 199.

JeongHeon Kim. 지방정부의 위기관리를 위한 행정PR적 대응 분석. 2009; 20(3), 199-224.

JeongHeon Kim. "지방정부의 위기관리를 위한 행정PR적 대응 분석" Korean Society and Public Administration 20, no.3 (2009) : 199-224.

JeongHeon Kim. 지방정부의 위기관리를 위한 행정PR적 대응 분석. Korean Society and Public Administration, 20(3), 199-224.

JeongHeon Kim. 지방정부의 위기관리를 위한 행정PR적 대응 분석. Korean Society and Public Administration. 2009; 20(3) 199-224.

JeongHeon Kim. 지방정부의 위기관리를 위한 행정PR적 대응 분석. 2009; 20(3), 199-224.

JeongHeon Kim. "지방정부의 위기관리를 위한 행정PR적 대응 분석" Korean Society and Public Administration 20, no.3 (2009) : 199-224.