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@article{ART001529648},
author={Shin Hyon Tai and 유근환},
title={Direction for Establishing a PR Strategy of Army Recruitment Using AHP Analysis: Focused on Marine Corps},
journal={Korean Society and Public Administration},
issn={1225-8652},
year={2011},
volume={21},
number={4},
pages={463-488}

TY - JOUR
AU - Shin Hyon Tai
AU - 유근환
TI - Direction for Establishing a PR Strategy of Army Recruitment Using AHP Analysis: Focused on Marine Corps
JO - Korean Society and Public Administration
PY - 2011
VL - 21
IS - 4
PB - Seoul Association For Public Administration
SP - 463
EP - 488
SN - 1225-8652
AB - The effects of a declining birth rate and the aging of society, the armed forces also have been facing stiff competition of recruiting young talent and developing a public relation strategy of recruitment. In these situations, this study focused on to derive a new PR strategy of recruitment especially in Marine Corps. At first, the PR strategies of the Republic of Korea Armed Forces and U.S. Marine Corps were investigated. Second, the PR strategy of ROK Marine Corps was divided into four phases: Plan, Do, Check, and Act. This four phases were applied to an expert group and analyzed using Analytic Hierarchy Process (AHP) method to establish priorities of the PR strategy. Finally, the main factors affecting the PR strategy of ROK Marine Corps were identified and the implications were indicated.
KW - Army Recruitment;Public Relation Strategy;AHP;Marine Corps
DO -
UR -
ER -

Shin Hyon Tai and 유근환. (2011). Direction for Establishing a PR Strategy of Army Recruitment Using AHP Analysis: Focused on Marine Corps. Korean Society and Public Administration, 21(4), 463-488.

Shin Hyon Tai and 유근환. 2011, "Direction for Establishing a PR Strategy of Army Recruitment Using AHP Analysis: Focused on Marine Corps", Korean Society and Public Administration, vol.21, no.4 pp.463-488.

Shin Hyon Tai, 유근환 "Direction for Establishing a PR Strategy of Army Recruitment Using AHP Analysis: Focused on Marine Corps" Korean Society and Public Administration 21.4 pp.463-488 (2011) : 463.

Shin Hyon Tai, 유근환. Direction for Establishing a PR Strategy of Army Recruitment Using AHP Analysis: Focused on Marine Corps. 2011; 21(4), 463-488.

Shin Hyon Tai and 유근환. "Direction for Establishing a PR Strategy of Army Recruitment Using AHP Analysis: Focused on Marine Corps" Korean Society and Public Administration 21, no.4 (2011) : 463-488.

Shin Hyon Tai; 유근환. Direction for Establishing a PR Strategy of Army Recruitment Using AHP Analysis: Focused on Marine Corps. Korean Society and Public Administration, 21(4), 463-488.

Shin Hyon Tai; 유근환. Direction for Establishing a PR Strategy of Army Recruitment Using AHP Analysis: Focused on Marine Corps. Korean Society and Public Administration. 2011; 21(4) 463-488.

Shin Hyon Tai, 유근환. Direction for Establishing a PR Strategy of Army Recruitment Using AHP Analysis: Focused on Marine Corps. 2011; 21(4), 463-488.

Shin Hyon Tai and 유근환. "Direction for Establishing a PR Strategy of Army Recruitment Using AHP Analysis: Focused on Marine Corps" Korean Society and Public Administration 21, no.4 (2011) : 463-488.