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Who Drink Tap Water in Seoul and How Do They Drink It?: Focusing on Trust in Tap Water Provider

  • Korean Society and Public Administration
  • Abbr : KSPA
  • 2017, 28(3), pp.151-174
  • Publisher : Seoul Association For Public Administration
  • Research Area : Social Science > Public Administration

LEE, JAEWAN 1 Yang Ji Sook 2

1호서대학교
2감사연구원

Accredited

ABSTRACT

The purpose of this study is to understand how the Seoul citizens drink tap water (brandnamed as ‘Arisu’) and determine what factors are attributable to their consumption of it. In particular, it attempts to better understand their Arisu consumption behavior by focusing on their trust in the local government in charge of the provision of tap water. For the analysis, the 2014 Seoul Survey data-set was used. The results of a binary logit analysis based on a discrete choice model reveal that the citizens’ trust in the public organization in charge of the provision of tap water had a positive influence on their Arisu consumption. The results of an additional analysis (a multinominal logit analysis) reveal that high trust led to higher likelihood of citizens’ consumption of Arisu (either by ‘drink straight off the tap’ or ‘drink after boiling’ or ‘drink after filtering’) than bottled water products in the market, which was a reference category. That is, high trust led the Seoul citizens’ higher likelihood of consumption of Arisu (rather than bottled water products in the market) and without additional processing or filtering of it. Arisu is reputable for its quality and safety. However, regardless of Arisu’s quality and safety, the Seoul citizens’ low trust in the Seoul government, which is in charge of not only producing and supplying Arisu but also publicly assuring that it is potable, is likely to compromise their confidence in the tap water system and subsequently result in resorting to alternatives.

Citation status

* References for papers published after 2022 are currently being built.