@article{ART001060994},
author={Kim,Jong Sung},
title={A Study on Marketing Strategies for School Library},
journal={Journal of Korean Library and Information Science Society},
issn={2466-2542},
year={2007},
volume={38},
number={2},
pages={373-397},
doi={10.16981/kliss.38.2.200706.373}
TY - JOUR
AU - Kim,Jong Sung
TI - A Study on Marketing Strategies for School Library
JO - Journal of Korean Library and Information Science Society
PY - 2007
VL - 38
IS - 2
PB - Korean Library And Information Science Society
SP - 373
EP - 397
SN - 2466-2542
AB - The purpose of this paper is to discuss marketing strategies for school library. The writer divided marketing environment of school library into macro-external environment, micro-external environment, substantial environment, and operational environment. And analyzed characteristics of four target audiences -school administrator, teachers, students, and parents and local society- for school library marketing and suggested approach strategies to each target audiences. Four communication strategies of school library media specialist for effective marketing are discussed; administrative communication, behavioral communication, cooperative communication, and social communication.
KW - School Library Marketing;School Library Media Center
DO - 10.16981/kliss.38.2.200706.373
ER -
Kim,Jong Sung. (2007). A Study on Marketing Strategies for School Library. Journal of Korean Library and Information Science Society, 38(2), 373-397.
Kim,Jong Sung. 2007, "A Study on Marketing Strategies for School Library", Journal of Korean Library and Information Science Society, vol.38, no.2 pp.373-397. Available from: doi:10.16981/kliss.38.2.200706.373
Kim,Jong Sung "A Study on Marketing Strategies for School Library" Journal of Korean Library and Information Science Society 38.2 pp.373-397 (2007) : 373.
Kim,Jong Sung. A Study on Marketing Strategies for School Library. 2007; 38(2), 373-397. Available from: doi:10.16981/kliss.38.2.200706.373
Kim,Jong Sung. "A Study on Marketing Strategies for School Library" Journal of Korean Library and Information Science Society 38, no.2 (2007) : 373-397.doi: 10.16981/kliss.38.2.200706.373
Kim,Jong Sung. A Study on Marketing Strategies for School Library. Journal of Korean Library and Information Science Society, 38(2), 373-397. doi: 10.16981/kliss.38.2.200706.373
Kim,Jong Sung. A Study on Marketing Strategies for School Library. Journal of Korean Library and Information Science Society. 2007; 38(2) 373-397. doi: 10.16981/kliss.38.2.200706.373
Kim,Jong Sung. A Study on Marketing Strategies for School Library. 2007; 38(2), 373-397. Available from: doi:10.16981/kliss.38.2.200706.373
Kim,Jong Sung. "A Study on Marketing Strategies for School Library" Journal of Korean Library and Information Science Society 38, no.2 (2007) : 373-397.doi: 10.16981/kliss.38.2.200706.373
