Journal of Korean Library and Information Science Society 2023 KCI Impact Factor : 1.02
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pISSN : 2466-2542
- https://journal.kci.go.kr/liss
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Journal Central
A Study on How to Foster Marketing Librarians
- Journal of Korean Library and Information Science Society
- Abbr : JKLISS
- 2008, 39(1), pp.169-194
- DOI : 10.16981/kliss.39.1.200803.169
- Publisher : Korean Library And Information Science Society
- Research Area : Interdisciplinary Studies > Library and Information Science
1건국대학교
Accredited
ABSTRACT
Library marketing is increasingly becoming a crucial part of library management as it allows libraries to analyze its customer base and their needs, develop library products and services customized to such needs, and actively promote those new developments to customers. To realize those steps, we need a competent marketing librarian. This study aims to define the role of marketing librarians and their required capacity to develop and execute effective library marketing strategies, and it also suggests training methods to foster marketing librarians.
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