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@article{ART001539882},
author={YONG JAE LEE},
title={A Study on Children Service Marketing Strategies of Public Libraries: With Special Reference to ‘Family Place Library’ at the Public Libraries in USA},
journal={Journal of Korean Library and Information Science Society},
issn={2466-2542},
year={2011},
volume={42},
number={1},
pages={417-440},
doi={10.16981/kliss.42.1.201103.417}

TY - JOUR
AU - YONG JAE LEE
TI - A Study on Children Service Marketing Strategies of Public Libraries: With Special Reference to ‘Family Place Library’ at the Public Libraries in USA
JO - Journal of Korean Library and Information Science Society
PY - 2011
VL - 42
IS - 1
PB - Korean Library And Information Science Society
SP - 417
EP - 440
SN - 2466-2542
AB - Public libraries face various changes and challenges in the knowledge society of the 21st century. The necessity of introducing ‘marketing' concept into the management of public libraries is increasing. This study focuses on ‘Family Place Library' program among the children services of public libraries in the United States. ‘Family Place Library' is the library program for the youngest children and families, which has been spread over 300 public libraries of USA until February, 2011. The researcher did participation observation and in-depth interview at the libraries which are the main cases for ‘Family Place Libraries' in New York, USA. And the researcher analysed the content of the program and did in-depth interviews with related professionals in and out of libraries over many states of USA. Based on the results of this study, the researcher suggested marketing strategies for the management of public libraries.
KW - Public Libraries;Marketing;Management Strategies;Children Services;Family Place Library
DO - 10.16981/kliss.42.1.201103.417
ER -

YONG JAE LEE. (2011). A Study on Children Service Marketing Strategies of Public Libraries: With Special Reference to ‘Family Place Library’ at the Public Libraries in USA. Journal of Korean Library and Information Science Society, 42(1), 417-440.

YONG JAE LEE. 2011, "A Study on Children Service Marketing Strategies of Public Libraries: With Special Reference to ‘Family Place Library’ at the Public Libraries in USA", Journal of Korean Library and Information Science Society, vol.42, no.1 pp.417-440. Available from: doi:10.16981/kliss.42.1.201103.417

YONG JAE LEE "A Study on Children Service Marketing Strategies of Public Libraries: With Special Reference to ‘Family Place Library’ at the Public Libraries in USA" Journal of Korean Library and Information Science Society 42.1 pp.417-440 (2011) : 417.

YONG JAE LEE. A Study on Children Service Marketing Strategies of Public Libraries: With Special Reference to ‘Family Place Library’ at the Public Libraries in USA. 2011; 42(1), 417-440. Available from: doi:10.16981/kliss.42.1.201103.417

YONG JAE LEE. "A Study on Children Service Marketing Strategies of Public Libraries: With Special Reference to ‘Family Place Library’ at the Public Libraries in USA" Journal of Korean Library and Information Science Society 42, no.1 (2011) : 417-440.doi: 10.16981/kliss.42.1.201103.417

YONG JAE LEE. A Study on Children Service Marketing Strategies of Public Libraries: With Special Reference to ‘Family Place Library’ at the Public Libraries in USA. Journal of Korean Library and Information Science Society, 42(1), 417-440. doi: 10.16981/kliss.42.1.201103.417

YONG JAE LEE. A Study on Children Service Marketing Strategies of Public Libraries: With Special Reference to ‘Family Place Library’ at the Public Libraries in USA. Journal of Korean Library and Information Science Society. 2011; 42(1) 417-440. doi: 10.16981/kliss.42.1.201103.417

YONG JAE LEE. A Study on Children Service Marketing Strategies of Public Libraries: With Special Reference to ‘Family Place Library’ at the Public Libraries in USA. 2011; 42(1), 417-440. Available from: doi:10.16981/kliss.42.1.201103.417

YONG JAE LEE. "A Study on Children Service Marketing Strategies of Public Libraries: With Special Reference to ‘Family Place Library’ at the Public Libraries in USA" Journal of Korean Library and Information Science Society 42, no.1 (2011) : 417-440.doi: 10.16981/kliss.42.1.201103.417