본문 바로가기
  • Home

A Study on Marketing Strategies of Public Libraries - Focused on New York Public Libraries -

YONG JAE LEE 1

1부산대학교

Accredited

ABSTRACT

This study aims to provide marketing strategies for the public libraries in Korea. For this purpose, this study focused on four public libraries in New York, USA, which have been providing the most excellent library services on the world. And this study examined what efforts these libraries have been making for the development of community and information needs of customers. The data for this study were collected by literature review, participant observation at the public libraries in New York, and gathering law materials. And in-depth interviews with the librarians and related professionals in New York and Korea were also proceeded. As a result, this study suggested marketing strategies for the management of public libraries in Korea.

Citation status

* References for papers published after 2022 are currently being built.