@article{ART001728532},
author={YONG JAE LEE},
title={A Study on Marketing Strategies of Public Libraries - Focused on New York Public Libraries -},
journal={Journal of Korean Library and Information Science Society},
issn={2466-2542},
year={2012},
volume={43},
number={4},
pages={113-137},
doi={10.16981/kliss.43.4.201212.113}
TY - JOUR
AU - YONG JAE LEE
TI - A Study on Marketing Strategies of Public Libraries - Focused on New York Public Libraries -
JO - Journal of Korean Library and Information Science Society
PY - 2012
VL - 43
IS - 4
PB - Korean Library And Information Science Society
SP - 113
EP - 137
SN - 2466-2542
AB - This study aims to provide marketing strategies for the public libraries in Korea. For this purpose, this study focused on four public libraries in New York, USA, which have been providing the most excellent library services on the world. And this study examined what efforts these libraries have been making for the development of community and information needs of customers. The data for this study were collected by literature review, participant observation at the public libraries in New York, and gathering law materials. And in-depth interviews with the librarians and related professionals in New York and Korea were also proceeded. As a result, this study suggested marketing strategies for the management of public libraries in Korea.
KW - Public Libraries;Marketing;Customer Segmentation;Network Marketing;Library Mission
DO - 10.16981/kliss.43.4.201212.113
ER -
YONG JAE LEE. (2012). A Study on Marketing Strategies of Public Libraries - Focused on New York Public Libraries -. Journal of Korean Library and Information Science Society, 43(4), 113-137.
YONG JAE LEE. 2012, "A Study on Marketing Strategies of Public Libraries - Focused on New York Public Libraries -", Journal of Korean Library and Information Science Society, vol.43, no.4 pp.113-137. Available from: doi:10.16981/kliss.43.4.201212.113
YONG JAE LEE "A Study on Marketing Strategies of Public Libraries - Focused on New York Public Libraries -" Journal of Korean Library and Information Science Society 43.4 pp.113-137 (2012) : 113.
YONG JAE LEE. A Study on Marketing Strategies of Public Libraries - Focused on New York Public Libraries -. 2012; 43(4), 113-137. Available from: doi:10.16981/kliss.43.4.201212.113
YONG JAE LEE. "A Study on Marketing Strategies of Public Libraries - Focused on New York Public Libraries -" Journal of Korean Library and Information Science Society 43, no.4 (2012) : 113-137.doi: 10.16981/kliss.43.4.201212.113
YONG JAE LEE. A Study on Marketing Strategies of Public Libraries - Focused on New York Public Libraries -. Journal of Korean Library and Information Science Society, 43(4), 113-137. doi: 10.16981/kliss.43.4.201212.113
YONG JAE LEE. A Study on Marketing Strategies of Public Libraries - Focused on New York Public Libraries -. Journal of Korean Library and Information Science Society. 2012; 43(4) 113-137. doi: 10.16981/kliss.43.4.201212.113
YONG JAE LEE. A Study on Marketing Strategies of Public Libraries - Focused on New York Public Libraries -. 2012; 43(4), 113-137. Available from: doi:10.16981/kliss.43.4.201212.113
YONG JAE LEE. "A Study on Marketing Strategies of Public Libraries - Focused on New York Public Libraries -" Journal of Korean Library and Information Science Society 43, no.4 (2012) : 113-137.doi: 10.16981/kliss.43.4.201212.113
