@article{ART001755742},
author={Seongsin Lee},
title={Public Library Service Positioning Strategy},
journal={Journal of Korean Library and Information Science Society},
issn={2466-2542},
year={2013},
volume={44},
number={1},
pages={279-303},
doi={10.16981/kliss.44.1.201303.279}
TY - JOUR
AU - Seongsin Lee
TI - Public Library Service Positioning Strategy
JO - Journal of Korean Library and Information Science Society
PY - 2013
VL - 44
IS - 1
PB - Korean Library And Information Science Society
SP - 279
EP - 303
SN - 2466-2542
AB - The purpose of this study is to suggest public library service positioning strategies for the segmented markets according to public library service users’ loyalty. To achieve the study purpose, this study conducted interview with public library users. Qualitative method was utilized to analyze the data. The following public library service positioning strategies for the both segmented groups were suggested: 1) expanding of bookmobile service and utilization of shuttle bus, 2) regular and systematic user study, 3) diversification of public library service promotion methods, 4) user survey, 5) internal marketing, 6) increasing environmental quality of public library services, and 7) provision of reading programs for preschoolers, students, and their parents.
KW - Public library service;Public library service positioning strategy;Public library user loyalty;Public library user market segmentation
DO - 10.16981/kliss.44.1.201303.279
ER -
Seongsin Lee. (2013). Public Library Service Positioning Strategy. Journal of Korean Library and Information Science Society, 44(1), 279-303.
Seongsin Lee. 2013, "Public Library Service Positioning Strategy", Journal of Korean Library and Information Science Society, vol.44, no.1 pp.279-303. Available from: doi:10.16981/kliss.44.1.201303.279
Seongsin Lee "Public Library Service Positioning Strategy" Journal of Korean Library and Information Science Society 44.1 pp.279-303 (2013) : 279.
Seongsin Lee. Public Library Service Positioning Strategy. 2013; 44(1), 279-303. Available from: doi:10.16981/kliss.44.1.201303.279
Seongsin Lee. "Public Library Service Positioning Strategy" Journal of Korean Library and Information Science Society 44, no.1 (2013) : 279-303.doi: 10.16981/kliss.44.1.201303.279
Seongsin Lee. Public Library Service Positioning Strategy. Journal of Korean Library and Information Science Society, 44(1), 279-303. doi: 10.16981/kliss.44.1.201303.279
Seongsin Lee. Public Library Service Positioning Strategy. Journal of Korean Library and Information Science Society. 2013; 44(1) 279-303. doi: 10.16981/kliss.44.1.201303.279
Seongsin Lee. Public Library Service Positioning Strategy. 2013; 44(1), 279-303. Available from: doi:10.16981/kliss.44.1.201303.279
Seongsin Lee. "Public Library Service Positioning Strategy" Journal of Korean Library and Information Science Society 44, no.1 (2013) : 279-303.doi: 10.16981/kliss.44.1.201303.279
