@article{ART002730783},
author={Young-ju Kim and Hee-sook Kim and Jin-Il， Jung and Kwon Sun Young and Jeong Yoo Kyung},
title={A Study on the Operation Status and Improvements of the Libraries’ Instagram},
journal={Journal of Korean Library and Information Science Society},
issn={2466-2542},
year={2021},
volume={52},
number={2},
pages={401-428},
doi={10.16981/kliss.52.2.202106.401}
TY - JOUR
AU - Young-ju Kim
AU - Hee-sook Kim
AU - Jin-Il， Jung
AU - Kwon Sun Young
AU - Jeong Yoo Kyung
TI - A Study on the Operation Status and Improvements of the Libraries’ Instagram
JO - Journal of Korean Library and Information Science Society
PY - 2021
VL - 52
IS - 2
PB - Korean Library And Information Science Society
SP - 401
EP - 428
SN - 2466-2542
AB - Recently, libraries are trying to communicate with users using various social media. Among them, Instagram is the most used SNS by users recently. Therefore, in this study, in order to effectively operate the library Instagram, we looked at how Instagram in the library is operated, what posts and contents people are interested in, and how the library can utilize it. By analyzing the Instagram operation status of Instagram, we tried to suggest improvement plans and activation plans. For this purpose, theoretical background research on SNS and Instagram, analysis of prior research, and related data were collected and analyzed. Next, for 82 domestic library accounts opened on Instagram, the library type, region, and Instagram account number of posts, ‘followers’, ‘follows’, images, etc. were collected, and the Text, hashtags, upload date, number of ‘likes’ and comments were analyzed. As a result of the study, it was found that increasing followers, uploading user-customized posts, formalizing account profiles, using library-specific hashtags, and communication with users are necessary to activate library Instagram.
KW - Instagram;SNS;Library Marketing;Marketing Strategy;MZ Generation
DO - 10.16981/kliss.52.2.202106.401
ER -
Young-ju Kim, Hee-sook Kim, Jin-Il， Jung, Kwon Sun Young and Jeong Yoo Kyung. (2021). A Study on the Operation Status and Improvements of the Libraries’ Instagram. Journal of Korean Library and Information Science Society, 52(2), 401-428.
Young-ju Kim, Hee-sook Kim, Jin-Il， Jung, Kwon Sun Young and Jeong Yoo Kyung. 2021, "A Study on the Operation Status and Improvements of the Libraries’ Instagram", Journal of Korean Library and Information Science Society, vol.52, no.2 pp.401-428. Available from: doi:10.16981/kliss.52.2.202106.401
Young-ju Kim, Hee-sook Kim, Jin-Il， Jung, Kwon Sun Young, Jeong Yoo Kyung "A Study on the Operation Status and Improvements of the Libraries’ Instagram" Journal of Korean Library and Information Science Society 52.2 pp.401-428 (2021) : 401.
Young-ju Kim, Hee-sook Kim, Jin-Il， Jung, Kwon Sun Young, Jeong Yoo Kyung. A Study on the Operation Status and Improvements of the Libraries’ Instagram. 2021; 52(2), 401-428. Available from: doi:10.16981/kliss.52.2.202106.401
Young-ju Kim, Hee-sook Kim, Jin-Il， Jung, Kwon Sun Young and Jeong Yoo Kyung. "A Study on the Operation Status and Improvements of the Libraries’ Instagram" Journal of Korean Library and Information Science Society 52, no.2 (2021) : 401-428.doi: 10.16981/kliss.52.2.202106.401
Young-ju Kim; Hee-sook Kim; Jin-Il， Jung; Kwon Sun Young; Jeong Yoo Kyung. A Study on the Operation Status and Improvements of the Libraries’ Instagram. Journal of Korean Library and Information Science Society, 52(2), 401-428. doi: 10.16981/kliss.52.2.202106.401
Young-ju Kim; Hee-sook Kim; Jin-Il， Jung; Kwon Sun Young; Jeong Yoo Kyung. A Study on the Operation Status and Improvements of the Libraries’ Instagram. Journal of Korean Library and Information Science Society. 2021; 52(2) 401-428. doi: 10.16981/kliss.52.2.202106.401
Young-ju Kim, Hee-sook Kim, Jin-Il， Jung, Kwon Sun Young, Jeong Yoo Kyung. A Study on the Operation Status and Improvements of the Libraries’ Instagram. 2021; 52(2), 401-428. Available from: doi:10.16981/kliss.52.2.202106.401
Young-ju Kim, Hee-sook Kim, Jin-Il， Jung, Kwon Sun Young and Jeong Yoo Kyung. "A Study on the Operation Status and Improvements of the Libraries’ Instagram" Journal of Korean Library and Information Science Society 52, no.2 (2021) : 401-428.doi: 10.16981/kliss.52.2.202106.401
