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A Study on the Operation Status and Improvements of the Libraries’ Instagram

  • Journal of Korean Library and Information Science Society
  • Abbr : JKLISS
  • 2021, 52(2), pp.401-428
  • DOI : 10.16981/kliss.52.2.202106.401
  • Publisher : Korean Library And Information Science Society
  • Research Area : Interdisciplinary Studies > Library and Information Science
  • Received : May 21, 2021
  • Accepted : June 18, 2021
  • Published : June 30, 2021

Young-ju Kim 1 Hee-sook Kim 1 Jin-Il, Jung 1 Kwon Sun Young 2 Jeong Yoo Kyung 2

1한남대학교 문헌정보학과
2한남대학교

Accredited

ABSTRACT

Recently, libraries are trying to communicate with users using various social media. Among them, Instagram is the most used SNS by users recently. Therefore, in this study, in order to effectively operate the library Instagram, we looked at how Instagram in the library is operated, what posts and contents people are interested in, and how the library can utilize it. By analyzing the Instagram operation status of Instagram, we tried to suggest improvement plans and activation plans. For this purpose, theoretical background research on SNS and Instagram, analysis of prior research, and related data were collected and analyzed. Next, for 82 domestic library accounts opened on Instagram, the library type, region, and Instagram account number of posts, ‘followers’, ‘follows’, images, etc. were collected, and the Text, hashtags, upload date, number of ‘likes’ and comments were analyzed. As a result of the study, it was found that increasing followers, uploading user-customized posts, formalizing account profiles, using library-specific hashtags, and communication with users are necessary to activate library Instagram.

Citation status

* References for papers published after 2022 are currently being built.