@article{ART003387527},
author={Song min-sun and Woojeong Lee and Wonkeun Baek},
title={The Effect of Public Transportation Usage Characteristics on Reading Activity: An Empirical Analysis for Reading Promotion Policy},
journal={Journal of Korean Library and Information Science Society},
issn={2466-2542},
year={2026},
volume={57},
number={3},
pages={367-394},
doi={10.16981/kliss.57.3.202609.367}
TY - JOUR
AU - Song min-sun
AU - Woojeong Lee
AU - Wonkeun Baek
TI - The Effect of Public Transportation Usage Characteristics on Reading Activity: An Empirical Analysis for Reading Promotion Policy
JO - Journal of Korean Library and Information Science Society
PY - 2026
VL - 57
IS - 3
PB - Korean Library And Information Science Society
SP - 367
EP - 394
SN - 2466-2542
AB - In the era of generative AI, literacy-the foundation of critical thinking and the ability to discern reliable information-has become increasingly important, yet the reading rate that underlies literacy development continues to decline. This study examined whether time spent on public transportation, a routine part of daily life for many citizens, could serve as a practical resource for reading promotion policy. A survey of 1,500 public transportation users was analyzed to examine usage characteristics and reading behavior (RQ1), the effects of usage characteristics on reading participation (RQ2), differences in perceptions of reading promotion by participation status and usage characteristics (RQ3), and the effects of usage characteristics and perceptions on future reading intention (RQ4). Results showed that longer usage time significantly increased the likelihood of reading participation (Exp(B)=1.379), an effect that remained significant even after controlling for habitual reading disposition, while current reading participation (Exp(B)=3.514) and perceived need for policy support (Exp(B)=2.691) were the strongest predictors of future reading intention. These findings demonstrate that public transportation travel time functions as Worthwhile Travel Time (WTT), and suggest that reading promotion policy can be more effective when integrated with transportation policy.
KW - Reading Rate;Literacy;Public Transportation;Worthwhile Travel Time;Logistic Regression Analysis
DO - 10.16981/kliss.57.3.202609.367
ER -
Song min-sun, Woojeong Lee and Wonkeun Baek. (2026). The Effect of Public Transportation Usage Characteristics on Reading Activity: An Empirical Analysis for Reading Promotion Policy. Journal of Korean Library and Information Science Society, 57(3), 367-394.
Song min-sun, Woojeong Lee and Wonkeun Baek. 2026, "The Effect of Public Transportation Usage Characteristics on Reading Activity: An Empirical Analysis for Reading Promotion Policy", Journal of Korean Library and Information Science Society, vol.57, no.3 pp.367-394. Available from: doi:10.16981/kliss.57.3.202609.367
Song min-sun, Woojeong Lee, Wonkeun Baek "The Effect of Public Transportation Usage Characteristics on Reading Activity: An Empirical Analysis for Reading Promotion Policy" Journal of Korean Library and Information Science Society 57.3 pp.367-394 (2026) : 367.
Song min-sun, Woojeong Lee, Wonkeun Baek. The Effect of Public Transportation Usage Characteristics on Reading Activity: An Empirical Analysis for Reading Promotion Policy. 2026; 57(3), 367-394. Available from: doi:10.16981/kliss.57.3.202609.367
Song min-sun, Woojeong Lee and Wonkeun Baek. "The Effect of Public Transportation Usage Characteristics on Reading Activity: An Empirical Analysis for Reading Promotion Policy" Journal of Korean Library and Information Science Society 57, no.3 (2026) : 367-394.doi: 10.16981/kliss.57.3.202609.367
Song min-sun; Woojeong Lee; Wonkeun Baek. The Effect of Public Transportation Usage Characteristics on Reading Activity: An Empirical Analysis for Reading Promotion Policy. Journal of Korean Library and Information Science Society, 57(3), 367-394. doi: 10.16981/kliss.57.3.202609.367
Song min-sun; Woojeong Lee; Wonkeun Baek. The Effect of Public Transportation Usage Characteristics on Reading Activity: An Empirical Analysis for Reading Promotion Policy. Journal of Korean Library and Information Science Society. 2026; 57(3) 367-394. doi: 10.16981/kliss.57.3.202609.367
Song min-sun, Woojeong Lee, Wonkeun Baek. The Effect of Public Transportation Usage Characteristics on Reading Activity: An Empirical Analysis for Reading Promotion Policy. 2026; 57(3), 367-394. Available from: doi:10.16981/kliss.57.3.202609.367
Song min-sun, Woojeong Lee and Wonkeun Baek. "The Effect of Public Transportation Usage Characteristics on Reading Activity: An Empirical Analysis for Reading Promotion Policy" Journal of Korean Library and Information Science Society 57, no.3 (2026) : 367-394.doi: 10.16981/kliss.57.3.202609.367
