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Exploring English Education in Beauty-Related Programs Focusing on Its Efficacy and Potential

  • Modern English Education
  • Abbr : MEESO
  • 2016, 17(3), pp.163-188
  • Publisher : The Modern English Education Society
  • Research Area : Humanities > English Language and Literature > English Language Teaching
  • Published : August 31, 2016

Christian Youngwan Shin 1

1서경대학교

Accredited

ABSTRACT

There is a growing need for beauty professionals to serve and interact with foreign customers with varying degrees of frequency and intensity. An inquiry was made into English education, provided to Korean university students in six four-year beauty-related programs, with the primary goal of gaining insights into the purposes, extent, and delivery of the education. In other words, pertinent aspects of English curriculums in the programs were explored. The inquiry was carried out through a survey that asked questions that touched upon various aspects of the English curriculums. Data collected being largely qualitative in nature were coded and classified to identify patterns. Strengths of the curriculums are highlighted in this paper as they can serve as models. Attention is also duly paid to the areas of curricular improvement in the hope of promoting further discussion and refinement, which calls for: (a) a shift in the focus of the education; (b) introduction of greater flexibility into the curriculums together with the provision of incentives for motivated students; and (c) implementation of additional curricular measures to facilitate and ensure students’ learning. The study has practical implications for English education for beauty students and other hospitality students at tertiary institutions in Korea and elsewhere with a similar context in which ESP has emerged into the curriculum but not taken firm root yet.

Citation status

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