@article{ART001198394},
author={장근녕 and 양위주 and park you jin},
title={An Analysis on Trust Factors of B2C Electronic Commerce},
journal={Informatization Policy},
issn={1598-3498},
year={2002},
volume={9},
number={2},
pages={3-17}
TY - JOUR
AU - 장근녕
AU - 양위주
AU - park you jin
TI - An Analysis on Trust Factors of B2C Electronic Commerce
JO - Informatization Policy
PY - 2002
VL - 9
IS - 2
PB - NIA
SP - 3
EP - 17
SN - 1598-3498
AB - The degree of trust is one of the major determinants of B2C electronic commerce (EC) success.
In this paper, we propose a research framework for the study of trust in B2C EC. Using this framework, we identify factors influencing trust of B2C EC, and analyze the relationships between trust factors identified and purchase intention. We also analyze the moderation effect of purchase experience on the relationship between trust factors and purchase intention. An empirical study identifies four trust factors: transaction stability, post-transaction reliability, system reliability, and information security. The study supports that other three factors except information security exert significant influence on purchase intention, and that purchase experience moderates the effect of trust factors on purchase intention.
KW - B2C electronic commerce;trust factor;purchase intention
DO -
UR -
ER -
장근녕, 양위주 and park you jin. (2002). An Analysis on Trust Factors of B2C Electronic Commerce. Informatization Policy, 9(2), 3-17.
장근녕, 양위주 and park you jin. 2002, "An Analysis on Trust Factors of B2C Electronic Commerce", Informatization Policy, vol.9, no.2 pp.3-17.
장근녕, 양위주, park you jin "An Analysis on Trust Factors of B2C Electronic Commerce" Informatization Policy 9.2 pp.3-17 (2002) : 3.
장근녕, 양위주, park you jin. An Analysis on Trust Factors of B2C Electronic Commerce. 2002; 9(2), 3-17.
장근녕, 양위주 and park you jin. "An Analysis on Trust Factors of B2C Electronic Commerce" Informatization Policy 9, no.2 (2002) : 3-17.
장근녕; 양위주; park you jin. An Analysis on Trust Factors of B2C Electronic Commerce. Informatization Policy, 9(2), 3-17.
장근녕; 양위주; park you jin. An Analysis on Trust Factors of B2C Electronic Commerce. Informatization Policy. 2002; 9(2) 3-17.
장근녕, 양위주, park you jin. An Analysis on Trust Factors of B2C Electronic Commerce. 2002; 9(2), 3-17.
장근녕, 양위주 and park you jin. "An Analysis on Trust Factors of B2C Electronic Commerce" Informatization Policy 9, no.2 (2002) : 3-17.
