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@article{ART001728067},
author={이소연 and Bumsoo Chon},
title={Factors in Discriminating SNS Users in Korea},
journal={Informatization Policy},
issn={1598-3498},
year={2012},
volume={19},
number={4},
pages={46-62}

TY - JOUR
AU - 이소연
AU - Bumsoo Chon
TI - Factors in Discriminating SNS Users in Korea
JO - Informatization Policy
PY - 2012
VL - 19
IS - 4
PB - NIA
SP - 46
EP - 62
SN - 1598-3498
AB - This research intends to find factors to analyze users, non-users, and the relation between how many sites people use and the users' tendencies, in regards of social network services such as Facebook, Twitter, and Cyworld. The major results are as follows: firstly, the user group seems to be composed of people who are younger, have higher self-efficacy, and use smartphones, compared to the non-user group. Secondly, a single-site user group has lower motivation of 'expert search and expression' and a lower degree of personal tendency of innovation (novelty seeking and self-efficacy), compared to multiple-site user group. Thirdly, foreign SNS user groups have a higher degree of personal tendency of innovation and motivation of 'experts search and expression' than the Cyworld user group. On the other hand, the Cyworld user group seems to be affected by reference group in their use, while they have high motivation of 'connection'. In conclusion, there were significant relationships between personality and multiple SNS uses. Also, Cyworld users tended to use it for maintaining established relationships.
KW - social network service;Twitter;Facebook;Cyworld;motivation to use;discriminating factors
DO -
UR -
ER -

이소연 and Bumsoo Chon. (2012). Factors in Discriminating SNS Users in Korea. Informatization Policy, 19(4), 46-62.

이소연 and Bumsoo Chon. 2012, "Factors in Discriminating SNS Users in Korea", Informatization Policy, vol.19, no.4 pp.46-62.

이소연, Bumsoo Chon "Factors in Discriminating SNS Users in Korea" Informatization Policy 19.4 pp.46-62 (2012) : 46.

이소연, Bumsoo Chon. Factors in Discriminating SNS Users in Korea. 2012; 19(4), 46-62.

이소연 and Bumsoo Chon. "Factors in Discriminating SNS Users in Korea" Informatization Policy 19, no.4 (2012) : 46-62.

이소연; Bumsoo Chon. Factors in Discriminating SNS Users in Korea. Informatization Policy, 19(4), 46-62.

이소연; Bumsoo Chon. Factors in Discriminating SNS Users in Korea. Informatization Policy. 2012; 19(4) 46-62.

이소연, Bumsoo Chon. Factors in Discriminating SNS Users in Korea. 2012; 19(4), 46-62.

이소연 and Bumsoo Chon. "Factors in Discriminating SNS Users in Korea" Informatization Policy 19, no.4 (2012) : 46-62.