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@article{ART001783302},
author={WHASUN JHO and Kim Jeong Yeon},
title={A Study on Flaming Phenomena in Social Network: Content Analysis of Major Issues in Seoul Mayor Reelection in 2011},
journal={Informatization Policy},
issn={1598-3498},
year={2013},
volume={20},
number={2},
pages={73-90}

TY - JOUR
AU - WHASUN JHO
AU - Kim Jeong Yeon
TI - A Study on Flaming Phenomena in Social Network: Content Analysis of Major Issues in Seoul Mayor Reelection in 2011
JO - Informatization Policy
PY - 2013
VL - 20
IS - 2
PB - NIA
SP - 73
EP - 90
SN - 1598-3498
AB - Rational debate and public conversation in the public sphere of social network are crucial conditions for realizing deliberative democracy. However, negative communication can occur online more frequently than in the real space, and mutually hostile messages are appearing. In the electoral process,citizens combining for particular candidates have made personal attacks against, abused and slandered the opposing candidates. Then, how and to what degree has the flaming behavior been appearing in the elections? Are there influencers to propagate the flaming behavior? And how flaming are these influencers, compared to internet users? This research focuses on the flaming behavior which occurred during the reelection for Seoul Mayor, in order to diagnose the role of social network as an online public sphere. This study analyzes the spreading degree of flaming messages depending on each issue, and the differences of messages between influencers and normal users. There was frequent flaming behaviors to distribute biased information which criticized, laughed at and maliciously attacked individual candidates. Moreover, influencers who advanced leading opinions, displayed a higher flaming degree than normal users.
KW - social network service;flaming;propaganda;influencer;opinion quality;deliberation
DO -
UR -
ER -

WHASUN JHO and Kim Jeong Yeon. (2013). A Study on Flaming Phenomena in Social Network: Content Analysis of Major Issues in Seoul Mayor Reelection in 2011. Informatization Policy, 20(2), 73-90.

WHASUN JHO and Kim Jeong Yeon. 2013, "A Study on Flaming Phenomena in Social Network: Content Analysis of Major Issues in Seoul Mayor Reelection in 2011", Informatization Policy, vol.20, no.2 pp.73-90.

WHASUN JHO, Kim Jeong Yeon "A Study on Flaming Phenomena in Social Network: Content Analysis of Major Issues in Seoul Mayor Reelection in 2011" Informatization Policy 20.2 pp.73-90 (2013) : 73.

WHASUN JHO, Kim Jeong Yeon. A Study on Flaming Phenomena in Social Network: Content Analysis of Major Issues in Seoul Mayor Reelection in 2011. 2013; 20(2), 73-90.

WHASUN JHO and Kim Jeong Yeon. "A Study on Flaming Phenomena in Social Network: Content Analysis of Major Issues in Seoul Mayor Reelection in 2011" Informatization Policy 20, no.2 (2013) : 73-90.

WHASUN JHO; Kim Jeong Yeon. A Study on Flaming Phenomena in Social Network: Content Analysis of Major Issues in Seoul Mayor Reelection in 2011. Informatization Policy, 20(2), 73-90.

WHASUN JHO; Kim Jeong Yeon. A Study on Flaming Phenomena in Social Network: Content Analysis of Major Issues in Seoul Mayor Reelection in 2011. Informatization Policy. 2013; 20(2) 73-90.

WHASUN JHO, Kim Jeong Yeon. A Study on Flaming Phenomena in Social Network: Content Analysis of Major Issues in Seoul Mayor Reelection in 2011. 2013; 20(2), 73-90.

WHASUN JHO and Kim Jeong Yeon. "A Study on Flaming Phenomena in Social Network: Content Analysis of Major Issues in Seoul Mayor Reelection in 2011" Informatization Policy 20, no.2 (2013) : 73-90.