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@article{ART002005821},
author={Inyoung Hwang and Park, J. Hun},
title={Convergence and Substitutability between IPTV and Digital Cable TV on Subscribers},
journal={Informatization Policy},
issn={1598-3498},
year={2015},
volume={22},
number={2},
pages={19-34},
doi={10.22693/NIAIP.2015.22.2.019}

TY - JOUR
AU - Inyoung Hwang
AU - Park, J. Hun
TI - Convergence and Substitutability between IPTV and Digital Cable TV on Subscribers
JO - Informatization Policy
PY - 2015
VL - 22
IS - 2
PB - NIA
SP - 19
EP - 34
SN - 1598-3498
AB - Due to rapid convergence trends in the digital pay TV market, differentiation among the competing medias decreases and substitutability is increasing. The current study aims to explain the effect of service substitutability among competing media on the size of domestic digital pay TV subscribers. For the analysis, the Lotka-Volterra model, an ecological competitive diffusion model, was used to obtain the basic model for a simulation study. A simulation was performed by adjusting independent variables of substitutability to estimate the size of subscriber for particular media. The relationship between the digital cable TV and the IPTV is identified as a predator-prey relationship and the digital cable TV is found to be superior to the IPTV. The simulation results showed that the increase of convergence and substitutability result in the decrease of the entire media market. Especially, the IPTV is estimated to face the greatest loss in this context.
KW - IPTV;digital cable TV;convergence;substitutability;competitive diffusion
DO - 10.22693/NIAIP.2015.22.2.019
ER -

Inyoung Hwang and Park, J. Hun. (2015). Convergence and Substitutability between IPTV and Digital Cable TV on Subscribers. Informatization Policy, 22(2), 19-34.

Inyoung Hwang and Park, J. Hun. 2015, "Convergence and Substitutability between IPTV and Digital Cable TV on Subscribers", Informatization Policy, vol.22, no.2 pp.19-34. Available from: doi:10.22693/NIAIP.2015.22.2.019

Inyoung Hwang, Park, J. Hun "Convergence and Substitutability between IPTV and Digital Cable TV on Subscribers" Informatization Policy 22.2 pp.19-34 (2015) : 19.

Inyoung Hwang, Park, J. Hun. Convergence and Substitutability between IPTV and Digital Cable TV on Subscribers. 2015; 22(2), 19-34. Available from: doi:10.22693/NIAIP.2015.22.2.019

Inyoung Hwang and Park, J. Hun. "Convergence and Substitutability between IPTV and Digital Cable TV on Subscribers" Informatization Policy 22, no.2 (2015) : 19-34.doi: 10.22693/NIAIP.2015.22.2.019

Inyoung Hwang; Park, J. Hun. Convergence and Substitutability between IPTV and Digital Cable TV on Subscribers. Informatization Policy, 22(2), 19-34. doi: 10.22693/NIAIP.2015.22.2.019

Inyoung Hwang; Park, J. Hun. Convergence and Substitutability between IPTV and Digital Cable TV on Subscribers. Informatization Policy. 2015; 22(2) 19-34. doi: 10.22693/NIAIP.2015.22.2.019

Inyoung Hwang, Park, J. Hun. Convergence and Substitutability between IPTV and Digital Cable TV on Subscribers. 2015; 22(2), 19-34. Available from: doi:10.22693/NIAIP.2015.22.2.019

Inyoung Hwang and Park, J. Hun. "Convergence and Substitutability between IPTV and Digital Cable TV on Subscribers" Informatization Policy 22, no.2 (2015) : 19-34.doi: 10.22693/NIAIP.2015.22.2.019