Informatization Policy 2023 KCI Impact Factor : 4.08
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pISSN : 1598-3498
- https://journal.kci.go.kr/nia
KJCKorea
Journal Central
A Study on Privacy Paradox from the Behavioral Economics Perspective
- Informatization Policy
- Abbr : 정보화정책
- 2015, 22(3), pp.16-35
- DOI : 10.22693/NIAIP.2015.22.3.016
- Publisher : NIA
- Research Area : Social Science > Public Policy
KIM, JONGKI 1, Sanghee Kim 1
1부산대학교
Accredited
ABSTRACT
Recently, several studies in the field of privacy research suggested counterintuitive phenomenon about previous studies on existing perspectives. They claim that consistency of attitude and behavior does not exist, which is called privacy paradox. This study aims to clarify the relationship between intention to information disclosure and actual behavior based on the privacy paradox perspective. It attempts to explain the causes of privacy paradox phenomenon through the dual process theory being discussed in the field of behavioral economics. The results of empirical analysis are as follows. First, paired t-test analysis between intention to information disclosure and actual behavior was statistically significant. This means the existence of privacy paradox. Second, privacy risk had significant explanatory power to behavioral intention, and privacy trust had significant explanatory power to actual behavior. In conclusion, this study shows that negative belief influences decision making situation controlled by rational thinking whereas positive belief influences actual situations controlled by intuitive thinking.
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