Informatization Policy 2023 KCI Impact Factor : 4.08
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pISSN : 1598-3498
- https://journal.kci.go.kr/nia
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An Empirical Study on Factors Affecting an Individual User's Behavioral Intention to Use SaaS
- Informatization Policy
- Abbr : 정보화정책
- 2018, 25(3), pp.75-94
- DOI : 10.22693/NIAIP.2018.25.3.075
- Publisher : NIA
- Research Area : Social Science > Public Policy
- Received : March 7, 2018
- Accepted : May 12, 2018
Ilyoo Barry Hong 1, Lee， Seung-Min 2, cho 3
1중앙대학교
2정보통신산업진흥원
3김포대학교
Accredited
ABSTRACT
Today, Software as a Service(SaaS) is being recognized as a key means to enable the innovation of software distribution. Despite the increase in the interest in SaaS, individuals as well as businesses are not yet making an extensive use of it. This research is aimed at identifying and analyzing the antecedents of intentions to use SaaS. We proposed a research model to predict an individual’s intention to use SaaS based on the Technology Acceptance Model(TAM). To this end, we conducted a questionnaire survey in which actual software users participated. An empirical analysis has been performed to test the reliability and validity and the hypotheses using SPSS and AMOS software packages. The results of the analysis revealed that functionality, interoperability and economic benefits have positive effects on the intention to use SaaS, while system quality has no significant effect on the behavioral intention. We discussed practical as well as academic implications, and provided research directions.
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