2002, Vol.10, No.

Korean Semantics 2023 KCI Impact Factor : 1.11

pISSN : 1226-7198 / eISSN : 2734-0171
https://journal.kci.go.kr/semantics

Moon Keum-Hyun. 2002. The Meaning Analysis of Indirect Expressions in Written Advertisement. Korean Semantics, 10. I studied the meaning of indirect expressions in written advertisement. I analyzed the data of <CREATIVE ANNUAL OF KOREA>(1996-1999). In section 2, I grasp the concept and the creation motives of indirect expressions. Indirect expressions don't express directly the intention of accomplishment acts, however it express in a roundabout way by other expressions, and then it revealed indirectly accomplishment acts. In section 3, I analyze the data of indirect expressions in written advertisement and classify types. Indirect expressions are divided into several classes by the creation motives, that is, metaphor, metonymy, satire, implication, indirect speech acts, proverbs etc. First, many indirect expressions belong to the implication. Therefore the implication is the most typical indirect expression. Implying indirectly the intention of expression is a general expression strategy of written advertisement. Metaphors among the rhetorical devices appeared many times. Because metaphor is the center of the recognition system. Second, the type of sentences reveal the high frequency of descriptive sentences, and the structure of sentences are short and simple. Third, if the meaning of indirect expressions are delivered well, thinking power of consumer should to develope step by step. The written advertisements by the communicative method of one step are connected the literal meaning and implicative indirect meaning. On this account, the constructions of meaning are easy. The communicative method of two, three, fourth steps are complex.Lastly, the advertising firms use the indirect expressions in written advertisement for the sake of watching the effects by linguistic, psychological, social factors.

Jang Yoon-hee. 2002. Some Remarkable Changes in the History of Korean Verbs. Korean Semantics, 10. The most remarkable changes in the history of Korean verbs are the change of stem and usage of some verbs. First, the most noteworthy changes in verb stems include unification of verb stems which were formerly doublets, levelling of allomorphs of verb stems, restructuring of verb stems, change in the way of word formation, addition to existing verb stems, and so on. Among these, especially, restructuring of verb stems is the result of various events. which include phonological changes, restructuring due to reanalysis of verb stems, and lexicalization of morphological constructions. Secondly, the change of usage of some verbs is related to the change of intransitive verbs, transitive verbs, and verbs which were used either as an intransitive or a transitive verb. The most remarkable change in intransitive verbs consists in psychological verb construction. Many psychological verbs in Middle Korean had disappeared, and the construction of ‘psychological adjective + ha’ took over its place. In Middle Korean, some verbs were used both as intransitive and transitive verbs. Moreover, more often than in Modern Korean, some verbs which were mainly used as adjectives were used also as intransitive verbs. Among the constructions with ‘- ti-’ combined with intransitive verbs in Middle Korean, some expressed the meaning of agent's intention and some expressed the passive meaning. And in Middle Korean, we can find some verbs which could be used either as transitive verbs or adjectives, or which had argument structures different from those of Modern Korean. Especially, the ‘-a/ is-’ construction combined with transitive verbs could express passive meaning. Lastly, there were more verbs in Middle Korean which were used as both intransitive and transitive than in Modern Korean.

Yi Yu Mi. 2002. A Type and a Peculiarity of Ambiguity in Korean Discourse. Korean Semantics, 10. This study is aimed at studying a type of ambiguity and a peculiarity of ambiguity that is expressed in Korean discourse. The types of ambiguity can be classified into 7 categories according to speakers, listeners and messages. This ambiguity shows strategic aspects and communication obstacles according to its intention and also on this account communications can be affected. Considering speakers, the ambiguity can be generated by breaking a Conversation maxim which was created by Grice(1975). This makes use of effectual speaking techniques. But if the intention of speakers has failed, listeners demand information to supplement the violated Conversation maxim. When these needs are not satisfied, some misunderstanding occurs. The origin of those misunderstandings can be specified by five main reasons.