2003, Vol.12, No.

Korean Semantics 2023 KCI Impact Factor : 1.11

pISSN : 1226-7198 / eISSN : 2734-0171
https://journal.kci.go.kr/semantics

Chae Wan. 2003. The Linguistic Expressions of Advertisement in the Modernization Period. Korean Semantics, 12. This paper aims to study the linguistic expressions of advertisement in the modernization period (from 1886 to 1910) in Korea. In the linguistic expressions of advertisement (the copies), honorification was expressed by means of word spacing and changing lines before honorific nouns. Word spacing was used in Literary Chinese copies and changing lines in Hangeul (native Korean) copies. Both word spacing and changing lines were used in the copies written by Hangeul with a mixture of Chinese characters. The sentence endings of early copies are those of Plain Style which are usually used in articles. However, Plain Style has changed gradually into Semiformal Style and Formal Style. Different levels of honorifics were chosen according to the target and the strategy of advertising. The early copies used diverse strategies. For example, unique selling proposition strategy, stimulating foreignism- oriented mind, flattering, threatening, testimonial advertising, exaggerating, comparison advertising, giving trading stamps, patriotism-affecting strategy and so forth are main strategies used during that time. Some copies show various approaching methods like those of contemporary advertisement.

Shin Hee-sam. 2003. A Study on Relation of Saisios according to the Meaning Change of N2. Korean Semantics, 12. The purpose of this paper is to ascertain the saisios phenomenon from the aspect of semantics. This study regards the meaning change of N2, core of compound noun, as an important cause of the interposition of saisios. It is necessary to notice the meaning change from the interrelation of N1 and N2 which is the subject of compound, in that compound words express new conception using existing words. To solve this problem, this study divides compound nouns into two groups. In the first group, N2 is not meaningly affected by N1. On the contrary, in the second group, N2 is meaningly affected by N1. saisios interposes when N2 undergoes a meaning change by N1. The meaning change of N2 by N1 means that N1 and N2 have an organic relation. Therefore saisios is a sign of this organic relation. In other words, saisios of compound nouns plays the role of sign which shows that there is a close and organic relation between N1 and N2 when N2 gets a meaning change by N1. Conclusively, saisios is an inevitable phenomenon coming from the meaning change of N2 when a compound noun is formed.

Kim Kwang-hee. 2003. On the Semantic Constraints on the Binding of Absent Arguments in Korean. Korean Semantics, 12. This paper revisits a topic introduced very widely and thoroughly in Transformational Grammar, namely, Empty Category in the Korean language. In discussing this phenomena, we will expand the Empty Category to other syntactic concepts which are ellipsis and gapping. And we propose the way how to account for the unified these three categories - ellipsis, gapping, and PRO/pro - and how to analysis without the transformational mechanism. The solution to the untransformational theory, proposed here, is to use the constraints, as introduced into the field of HPSG by Sag and Wassow(1999). We will introduce lexical information - a bundle of Syntactic, Semantic, Situational Grammatical Information - which are mapping from lexical information and structure representations to phrase structure presentation that can explain the control and government as well as agreement and other syntactic phenomena.