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The Leadership and Management Ability of Rural Community Business : Focusing on Rural Tourism Villages

  • Journal of the Association of Korean Geographers
  • Abbr : JAKG
  • 2017, 6(1), pp.15-25
  • DOI : 10.25202/JAKG.6.1.2
  • Publisher : Association of Korean Geographers
  • Research Area : Social Science > Geography
  • Received : December 19, 2016
  • Accepted : December 31, 2016

Jun-Sang Yoon 1 Kim Sung Rok 1 Huyn-Sang Kim 2 KIM DOO SOON 3

1공주대학교
2(주)로컬케어
3충청남도 농촌활성화지원센터

Accredited

ABSTRACT

This study attempted to analyze the leadership and management ability according to organization type and residents participation rate for rural tourism communities in a form of community business. As a result, leadership, management ability, visitors and sales in accordance with participation rate did not show a statistically significant difference. The difference in accordance with organization type showed a significant difference in the promotion-marketing area of management ability, financial area and sales. This study results are against the existing study results saying that residents participation in the results of village business is an important factor. This is stressing that for community business, because not only public benefit but profitability is emphasized unlike general village business, practical job performance resulting from business factors is required rather than village residents' unconditional participation. Furthermore, it was analyzed that corporate types of village organization such as agricultural corporations and farming association corporations have relatively high performance compared to unincorporated bodies such as village associations and corporate units. For a corporate body, since it presents the purpose and vision in its articles of association accurately and gives certain amount at the time of participation in the business, it can relatively ensure the responsibility of residents compared to a unincorporated body. Accordingly, for a community business, a form of corporate body is more efficient than a unincorporated body.

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