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The distribution of evaluation vocabulary and the influence of "setting" -The case of a word of mouth for the Ramen shop -

  • Journal of Japanese Culture
  • 2018, (77), pp.251-273
  • DOI : 10.21481/jbunka..77.201805.251
  • Publisher : The Japanese Culture Association Of Korea (Jcak)
  • Research Area : Humanities > Japanese Language and Literature
  • Received : February 23, 2018
  • Accepted : May 9, 2018
  • Published : May 31, 2018

Otani, Teppei 1

1나가사키외국어대

Accredited

ABSTRACT

Vocabulary categorization and word distribution cannot be specified only through observation of words’ forms and meanings. That is to say, “setting,” including the media, may act as an external factor. Thus, in this paper, the author examined the actual vocabulary items that viewers recognize as evaluation vocabulary, and the possible variations of those items, when words in multiple vocabulary categories (including words that were not originally categorized as evaluation vocabulary) appear on a specific medium. To do so, the author used a quantitative investigation about how “the word of mouth for the ramen shop” contributed to a web bulletin board. As a result of the investigation, many adjectives appeared as “evaluation vocabulary.” In addition, many onomatopoeic words with striking impressions also appeared in that category due to the influence of the characteristics specific to the “community on the web.” In addition, after categorizing the evaluation items as “simple evaluation,” “attribute evaluation (ramen),” and “attribute evaluation (store),” two trends became clear. Words of “pure evaluation” tend to be recognized first by their meaning (they were originally defined as evaluation vocabulary) in a dictionary. On the other hand, words of “attribute evaluation” tend to be recognized as such due to the influence of context and “setting.”

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