@article{ART002565550},
author={Otani, Teppei},
title={Commercial Function of Vocabulary Used in Blurbs -Focusing on the use of uwasano (rumored X) in the titles of magazine articles-},
journal={Journal of Japanese Culture},
issn={1226-3605},
year={2020},
number={84},
pages={291-311},
doi={10.21481/jbunka..84.202002.291}
TY - JOUR
AU - Otani, Teppei
TI - Commercial Function of Vocabulary Used in Blurbs -Focusing on the use of uwasano (rumored X) in the titles of magazine articles-
JO - Journal of Japanese Culture
PY - 2020
VL - null
IS - 84
PB - The Japanese Culture Association Of Korea (Jcak)
SP - 291
EP - 311
SN - 1226-3605
AB - Some commonly used Japanese expressions exhibit what the author calls “commercial functions,” in other words, advertisement-like nuances. These expressions often leave an impression of exaggeration because they are used in such a way that they are expected to convey something more than their lexical meanings.
In this paper, the author attempts to describe the characteristics of these advertisement-like expressions through the analysis of the expression uwasano- (or rumored X), as they appear in the titles of magazine articles. For this purpose, the magazine article database, Web-OYA, and the analysis tool KH Corder were used. The result will be important in guiding a qualitative investigation based on a method of critical discourse analysis.
The results of the analysis suggest the variations of particles and related words next to the expression uwasano-, as well as the tendency of context composition.
KW - Media Culture;Blurb;Rumor;Quantitative Survey;KH Coder
DO - 10.21481/jbunka..84.202002.291
ER -
Otani, Teppei. (2020). Commercial Function of Vocabulary Used in Blurbs -Focusing on the use of uwasano (rumored X) in the titles of magazine articles-. Journal of Japanese Culture, 84, 291-311.
Otani, Teppei. 2020, "Commercial Function of Vocabulary Used in Blurbs -Focusing on the use of uwasano (rumored X) in the titles of magazine articles-", Journal of Japanese Culture, no.84, pp.291-311. Available from: doi:10.21481/jbunka..84.202002.291
Otani, Teppei "Commercial Function of Vocabulary Used in Blurbs -Focusing on the use of uwasano (rumored X) in the titles of magazine articles-" Journal of Japanese Culture 84 pp.291-311 (2020) : 291.
Otani, Teppei. Commercial Function of Vocabulary Used in Blurbs -Focusing on the use of uwasano (rumored X) in the titles of magazine articles-. 2020; 84 : 291-311. Available from: doi:10.21481/jbunka..84.202002.291
Otani, Teppei. "Commercial Function of Vocabulary Used in Blurbs -Focusing on the use of uwasano (rumored X) in the titles of magazine articles-" Journal of Japanese Culture no.84(2020) : 291-311.doi: 10.21481/jbunka..84.202002.291
Otani, Teppei. Commercial Function of Vocabulary Used in Blurbs -Focusing on the use of uwasano (rumored X) in the titles of magazine articles-. Journal of Japanese Culture, 84, 291-311. doi: 10.21481/jbunka..84.202002.291
Otani, Teppei. Commercial Function of Vocabulary Used in Blurbs -Focusing on the use of uwasano (rumored X) in the titles of magazine articles-. Journal of Japanese Culture. 2020; 84 291-311. doi: 10.21481/jbunka..84.202002.291
Otani, Teppei. Commercial Function of Vocabulary Used in Blurbs -Focusing on the use of uwasano (rumored X) in the titles of magazine articles-. 2020; 84 : 291-311. Available from: doi:10.21481/jbunka..84.202002.291
Otani, Teppei. "Commercial Function of Vocabulary Used in Blurbs -Focusing on the use of uwasano (rumored X) in the titles of magazine articles-" Journal of Japanese Culture no.84(2020) : 291-311.doi: 10.21481/jbunka..84.202002.291
