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Commercial Function of Vocabulary Used in Blurbs -Focusing on the use of uwasano (rumored X) in the titles of magazine articles-

  • Journal of Japanese Culture
  • 2020, (84), pp.291-311
  • DOI : 10.21481/jbunka..84.202002.291
  • Publisher : The Japanese Culture Association Of Korea (Jcak)
  • Research Area : Humanities > Japanese Language and Literature
  • Received : November 12, 2019
  • Accepted : January 30, 2020
  • Published : February 29, 2020

Otani, Teppei 1

1나가사키외국어대

Accredited

ABSTRACT

Some commonly used Japanese expressions exhibit what the author calls “commercial functions,” in other words, advertisement-like nuances. These expressions often leave an impression of exaggeration because they are used in such a way that they are expected to convey something more than their lexical meanings. In this paper, the author attempts to describe the characteristics of these advertisement-like expressions through the analysis of the expression uwasano- (or rumored X), as they appear in the titles of magazine articles. For this purpose, the magazine article database, Web-OYA, and the analysis tool KH Corder were used. The result will be important in guiding a qualitative investigation based on a method of critical discourse analysis. The results of the analysis suggest the variations of particles and related words next to the expression uwasano-, as well as the tendency of context composition.

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