@article{ART003275222},
author={Anne Penrod and KIM HYUN JOO},
title={The Rise of K-pop Through Social Media},
journal={International Journal of K-Culture/K-Culture융합연구},
issn={2951-2808},
year={2022},
volume={1},
number={1},
pages={59-68},
doi={10.23159/IJKC.2022.10.311.003}
TY - JOUR
AU - Anne Penrod
AU - KIM HYUN JOO
TI - The Rise of K-pop Through Social Media
JO - International Journal of K-Culture/K-Culture융합연구
PY - 2022
VL - 1
IS - 1
PB - K-culture Convergence Research Society
SP - 59
EP - 68
SN - 2951-2808
AB - Objectives: Korean pop music(K-pop) is a world renowned genre of music. Originating from Seoul, South Korea, K-pop songs are primarily sung in Korean. K-pop has continued to break through international barriers. K-pop started to gain international attention through the Korean wave(Hallyu) and has continued to gain momentum through the different waves.
Methods: This paper examined how K-pop became popular through social media during the second Korean wave. In particular, it focused on how Korean entertainment companies took advantage of social media to promote their idols. Additionally, this study examined how fans communicate with their idols through social media, and how this affected the formation of the idol fandoms.
Conclusions: Social media was the catalyst for creating fans support towards K-pop groups. Korean entertainment companies usage of social media to promote their K-pop groups has paid off. Without social media, fandoms would not have been able to be large and impactful. YouTube was one of the first social media platforms that entertainment companies used, but now fans have a variety of platforms to interact with. It was easy to create large fan bases because of social media, and fans contributed to the output of content by creating their own. In the future, K-pop through social media will continue to gain popularity and fans give them support.
KW - Hallyu(Korean Wave);K-pop;Idol;Fan;Fandom;Social Media;Youtube
DO - 10.23159/IJKC.2022.10.311.003
ER -
Anne Penrod and KIM HYUN JOO. (2022). The Rise of K-pop Through Social Media. International Journal of K-Culture/K-Culture융합연구, 1(1), 59-68.
Anne Penrod and KIM HYUN JOO. 2022, "The Rise of K-pop Through Social Media", International Journal of K-Culture/K-Culture융합연구, vol.1, no.1 pp.59-68. Available from: doi:10.23159/IJKC.2022.10.311.003
Anne Penrod, KIM HYUN JOO "The Rise of K-pop Through Social Media" International Journal of K-Culture/K-Culture융합연구 1.1 pp.59-68 (2022) : 59.
Anne Penrod, KIM HYUN JOO. The Rise of K-pop Through Social Media. 2022; 1(1), 59-68. Available from: doi:10.23159/IJKC.2022.10.311.003
Anne Penrod and KIM HYUN JOO. "The Rise of K-pop Through Social Media" International Journal of K-Culture/K-Culture융합연구 1, no.1 (2022) : 59-68.doi: 10.23159/IJKC.2022.10.311.003
Anne Penrod; KIM HYUN JOO. The Rise of K-pop Through Social Media. International Journal of K-Culture/K-Culture융합연구, 1(1), 59-68. doi: 10.23159/IJKC.2022.10.311.003
Anne Penrod; KIM HYUN JOO. The Rise of K-pop Through Social Media. International Journal of K-Culture/K-Culture융합연구. 2022; 1(1) 59-68. doi: 10.23159/IJKC.2022.10.311.003
Anne Penrod, KIM HYUN JOO. The Rise of K-pop Through Social Media. 2022; 1(1), 59-68. Available from: doi:10.23159/IJKC.2022.10.311.003
Anne Penrod and KIM HYUN JOO. "The Rise of K-pop Through Social Media" International Journal of K-Culture/K-Culture융합연구 1, no.1 (2022) : 59-68.doi: 10.23159/IJKC.2022.10.311.003
