@article{ART003275262},
author={Kishishita Kaye Daria and KIM HYUN JOO},
title={Hallyu and Its Impact in the West},
journal={International Journal of K-Culture/K-Culture융합연구},
issn={2951-2808},
year={2022},
volume={2},
number={2},
pages={107-120}
TY - JOUR
AU - Kishishita Kaye Daria
AU - KIM HYUN JOO
TI - Hallyu and Its Impact in the West
JO - International Journal of K-Culture/K-Culture융합연구
PY - 2022
VL - 2
IS - 2
PB - K-culture Convergence Research Society
SP - 107
EP - 120
SN - 2951-2808
AB - Objectives: This paper focuses on Hallyu or the Korean Wave’s beginnings – how it managed to penetrate the western popular culture scene, its exports and how they manage to thrive, as well as the western consumers’ sentiments on Hallyu contents. The aim is to clarify if Hallyu exports consumed in the west have the ability to become accepted in Western culture and if cultural exports such as these could be used as legitimate soft power tools by the Korean government.
Methods: This paper has considered the social significance, economic advantages, and political influence Hallyu has had on South Korea as a whole. The influence of Hallyu on several areas of the nation's economy and policy needed to be examined, therefore, this paper has cited academic articles tackling the political as well as humanities-social facet of the problem. The results of these analyses were used as basis to give conclusion to the question as to whether Hallyu exports are viable tools to exercise the nation’s soft power.
Conclusions: The Korean Wave phenomenon has shown to have a significant impact on the image of the country and in providing real economic benefits. The recent growth of K-pop and K-dramas demonstrates the potential of employing Hallyu exports to make a mark on the pop-culture landscape. As interest in hallyu increases steadily in the U.S. and Europe, the problem is maintaining the participation of overseas consumers.
KW - Hallyu(K-wave);K-pop;K-drama;Soft power;West;Culture;Popular Culture
DO -
UR -
ER -
Kishishita Kaye Daria and KIM HYUN JOO. (2022). Hallyu and Its Impact in the West. International Journal of K-Culture/K-Culture융합연구, 2(2), 107-120.
Kishishita Kaye Daria and KIM HYUN JOO. 2022, "Hallyu and Its Impact in the West", International Journal of K-Culture/K-Culture융합연구, vol.2, no.2 pp.107-120.
Kishishita Kaye Daria, KIM HYUN JOO "Hallyu and Its Impact in the West" International Journal of K-Culture/K-Culture융합연구 2.2 pp.107-120 (2022) : 107.
Kishishita Kaye Daria, KIM HYUN JOO. Hallyu and Its Impact in the West. 2022; 2(2), 107-120.
Kishishita Kaye Daria and KIM HYUN JOO. "Hallyu and Its Impact in the West" International Journal of K-Culture/K-Culture융합연구 2, no.2 (2022) : 107-120.
Kishishita Kaye Daria; KIM HYUN JOO. Hallyu and Its Impact in the West. International Journal of K-Culture/K-Culture융합연구, 2(2), 107-120.
Kishishita Kaye Daria; KIM HYUN JOO. Hallyu and Its Impact in the West. International Journal of K-Culture/K-Culture융합연구. 2022; 2(2) 107-120.
Kishishita Kaye Daria, KIM HYUN JOO. Hallyu and Its Impact in the West. 2022; 2(2), 107-120.
Kishishita Kaye Daria and KIM HYUN JOO. "Hallyu and Its Impact in the West" International Journal of K-Culture/K-Culture융합연구 2, no.2 (2022) : 107-120.
