@article{ART003352295},
author={Yun EunSeo and Kim Joseph},
title={The Reconfiguration of Korean Hypermarkets as K-Culture Tourism Spaces: Focusing on the K-Shopping Strategy and Everyday Culture Consumption of Lotte Mart ZETTAPLEX Seoul Station},
journal={International Journal of K-Culture/K-Culture융합연구},
issn={2951-2808},
year={2026},
volume={9},
number={9},
pages={119-142}
TY - JOUR
AU - Yun EunSeo
AU - Kim Joseph
TI - The Reconfiguration of Korean Hypermarkets as K-Culture Tourism Spaces: Focusing on the K-Shopping Strategy and Everyday Culture Consumption of Lotte Mart ZETTAPLEX Seoul Station
JO - International Journal of K-Culture/K-Culture융합연구
PY - 2026
VL - 9
IS - 9
PB - K-culture Convergence Research Society
SP - 119
EP - 142
SN - 2951-2808
AB - (1) Objectives: This study examines how Korean hypermarkets are being reconfigured as spaces of K-Culture consumption and everyday cultural experience, focusing on Lotte Mart ZETTAPLEX Seoul Station. It explores the transformation of hypermarkets from retail facilities into tourism consumption spaces where foreign visitors encounter Korean lifestyle culture.
(2) Methods: This study analyzes the spatial strategies, product composition, tourist-oriented services, and marketing practices of Lotte Mart ZETTAPLEX Seoul Station. Particular attention is given to K-food products, ready-to-eat meals, multilingual services, and shopping experiences designed for foreign tourists.
(3) Conclusions: Lotte Mart ZETTAPLEX Seoul Station demonstrates how Korean hypermarkets are evolving from everyday retail spaces into K-shopping tourism destinations. By combining K-food, lifestyle products, and visitor-friendly services, hypermarkets provide tourists with opportunities to experience Korean consumer culture and suggest a new model for K-Culture-based tourism.
KW - Hypermarket;Lotte Mart ZETTAPLEX Seoul Station;K-Culture;K-Food;tourism consumption;K-shopping;Japanese tourists;lifestyle tourism
DO -
UR -
ER -
Yun EunSeo and Kim Joseph. (2026). The Reconfiguration of Korean Hypermarkets as K-Culture Tourism Spaces: Focusing on the K-Shopping Strategy and Everyday Culture Consumption of Lotte Mart ZETTAPLEX Seoul Station. International Journal of K-Culture/K-Culture융합연구, 9(9), 119-142.
Yun EunSeo and Kim Joseph. 2026, "The Reconfiguration of Korean Hypermarkets as K-Culture Tourism Spaces: Focusing on the K-Shopping Strategy and Everyday Culture Consumption of Lotte Mart ZETTAPLEX Seoul Station", International Journal of K-Culture/K-Culture융합연구, vol.9, no.9 pp.119-142.
Yun EunSeo, Kim Joseph "The Reconfiguration of Korean Hypermarkets as K-Culture Tourism Spaces: Focusing on the K-Shopping Strategy and Everyday Culture Consumption of Lotte Mart ZETTAPLEX Seoul Station" International Journal of K-Culture/K-Culture융합연구 9.9 pp.119-142 (2026) : 119.
Yun EunSeo, Kim Joseph. The Reconfiguration of Korean Hypermarkets as K-Culture Tourism Spaces: Focusing on the K-Shopping Strategy and Everyday Culture Consumption of Lotte Mart ZETTAPLEX Seoul Station. 2026; 9(9), 119-142.
Yun EunSeo and Kim Joseph. "The Reconfiguration of Korean Hypermarkets as K-Culture Tourism Spaces: Focusing on the K-Shopping Strategy and Everyday Culture Consumption of Lotte Mart ZETTAPLEX Seoul Station" International Journal of K-Culture/K-Culture융합연구 9, no.9 (2026) : 119-142.
Yun EunSeo; Kim Joseph. The Reconfiguration of Korean Hypermarkets as K-Culture Tourism Spaces: Focusing on the K-Shopping Strategy and Everyday Culture Consumption of Lotte Mart ZETTAPLEX Seoul Station. International Journal of K-Culture/K-Culture융합연구, 9(9), 119-142.
Yun EunSeo; Kim Joseph. The Reconfiguration of Korean Hypermarkets as K-Culture Tourism Spaces: Focusing on the K-Shopping Strategy and Everyday Culture Consumption of Lotte Mart ZETTAPLEX Seoul Station. International Journal of K-Culture/K-Culture융합연구. 2026; 9(9) 119-142.
Yun EunSeo, Kim Joseph. The Reconfiguration of Korean Hypermarkets as K-Culture Tourism Spaces: Focusing on the K-Shopping Strategy and Everyday Culture Consumption of Lotte Mart ZETTAPLEX Seoul Station. 2026; 9(9), 119-142.
Yun EunSeo and Kim Joseph. "The Reconfiguration of Korean Hypermarkets as K-Culture Tourism Spaces: Focusing on the K-Shopping Strategy and Everyday Culture Consumption of Lotte Mart ZETTAPLEX Seoul Station" International Journal of K-Culture/K-Culture융합연구 9, no.9 (2026) : 119-142.
