THE KOREAN JOURNAL OF DEVELOPMENTAL PSYCHOLOGY 2023 KCI Impact Factor : 1.67
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pISSN : 1229-0718 / eISSN : 2671-6542
- https://journal.kci.go.kr/baldal
KJCKorea
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A Longitudinal Analysis of Young Adult Women’s Materialism, Appearance Orientation and Attitudes towards Cosmetic Surgery
- THE KOREAN JOURNAL OF DEVELOPMENTAL PSYCHOLOGY
- 2019, 32(4), pp.83-101
- DOI : 10.35574/KJDP.2019.12.32.4.83
- Publisher : The Korean Society For Developmental Psychology
- Research Area : Social Science > Psychological Science
- Received : October 15, 2019
- Accepted : November 23, 2019
- Published : December 15, 2019
Heonji Kim 1, Ji-hyeon Lee 1, Hye-joong Kwon 1, Kyoung Ok Seol 2
1이화여자대학교 일반대학원 심리학과
2이화여자대학교
Accredited
ABSTRACT
This study aimed to investigate the longitudinal relationship between materialism, appearance orientation, and attitude towards cosmetic surgery among 452 young adult women. We hypothesized that materialism, appearance orientation, and attitudes toward cosmetic surgery would be consistent over time. We also hypothesized that the longitudinal relationship between materialism and attitudes toward cosmetic surgery would be mediated by an increase in appearance orientation. Participants filled out the survey every 6 months for three times. Using an autoregressive cross-lagged modeling we found that materialism, appearance orientation, and attitude towards cosmetic surgery were consistent across time. We also found mutual associations between materialism and appearance orientation, and attitude towards cosmetic surgery. An increase of materialism did not significantly predict an increase of attitude towards cosmetic surgery. Yet, an increase of appearance orientation mediated the link between increases in materialism and attitudes toward cosmetic surgery. This study implies that the highly materialistic culture of Korea could explain the popularity of cosmetic surgery among young adult women.
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