@article{ART002744347},
author={JEON TAEHO},
title={The Establishment and Background of Japanese TV Animation Production Committees -The formation of OVA and fandom (Otaku)-},
journal={日本硏究},
issn={1229-6309},
year={2021},
number={55},
pages={183-205},
doi={10.20404/jscau.2021.08.55.183}
TY - JOUR
AU - JEON TAEHO
TI - The Establishment and Background of Japanese TV Animation Production Committees -The formation of OVA and fandom (Otaku)-
JO - 日本硏究
PY - 2021
VL - null
IS - 55
PB - The Center for Japanese Studies
SP - 183
EP - 205
SN - 1229-6309
AB - This study aims to clarify the background, process, and why “production committees,” the main financing method for Japanese video content, became established in TV anime in the early 1990s.
The production committee method was introduced to TV animation in the early 1990s, creating a new trend. Behind this was the emergence of anime fans, who appeared rapidly in the 1980s, the emergence of VCRs, which was a new medium, and the establishment of a market centered on package sales aimed at fans. Thereafter, the fan-centered TV anime industry that sells videos became established in the early 1990s when the TV animation market stagnated temporarily after the collapse of the economic bubble. Thus, the method of raising the funds for production costs for TV anime began to shift from “selling things” to “selling the work itself.” Existing studies of production committees were limited to industrial research due to their emphasis on risk avoidance. The present study is significant in that it focuses on the media and socioeconomic aspects, specifically the media and fandom-centric sales strategies.
KW - production committee;animation;videotape;original video animation;fan
DO - 10.20404/jscau.2021.08.55.183
ER -
JEON TAEHO. (2021). The Establishment and Background of Japanese TV Animation Production Committees -The formation of OVA and fandom (Otaku)-. 日本硏究, 55, 183-205.
JEON TAEHO. 2021, "The Establishment and Background of Japanese TV Animation Production Committees -The formation of OVA and fandom (Otaku)-", 日本硏究, no.55, pp.183-205. Available from: doi:10.20404/jscau.2021.08.55.183
JEON TAEHO "The Establishment and Background of Japanese TV Animation Production Committees -The formation of OVA and fandom (Otaku)-" 日本硏究 55 pp.183-205 (2021) : 183.
JEON TAEHO. The Establishment and Background of Japanese TV Animation Production Committees -The formation of OVA and fandom (Otaku)-. 2021; 55 : 183-205. Available from: doi:10.20404/jscau.2021.08.55.183
JEON TAEHO. "The Establishment and Background of Japanese TV Animation Production Committees -The formation of OVA and fandom (Otaku)-" 日本硏究 no.55(2021) : 183-205.doi: 10.20404/jscau.2021.08.55.183
JEON TAEHO. The Establishment and Background of Japanese TV Animation Production Committees -The formation of OVA and fandom (Otaku)-. 日本硏究, 55, 183-205. doi: 10.20404/jscau.2021.08.55.183
JEON TAEHO. The Establishment and Background of Japanese TV Animation Production Committees -The formation of OVA and fandom (Otaku)-. 日本硏究. 2021; 55 183-205. doi: 10.20404/jscau.2021.08.55.183
JEON TAEHO. The Establishment and Background of Japanese TV Animation Production Committees -The formation of OVA and fandom (Otaku)-. 2021; 55 : 183-205. Available from: doi:10.20404/jscau.2021.08.55.183
JEON TAEHO. "The Establishment and Background of Japanese TV Animation Production Committees -The formation of OVA and fandom (Otaku)-" 日本硏究 no.55(2021) : 183-205.doi: 10.20404/jscau.2021.08.55.183
