@article{ART003107436},
author={Lee Eun Mi},
title={Linguistic strategies used in women’s cosmetics advertisements in Korean and Japanese magazines},
journal={日本硏究},
issn={1229-6309},
year={2024},
number={61},
pages={71-87},
doi={10.20404/jscau.2024.08.61.71}
TY - JOUR
AU - Lee Eun Mi
TI - Linguistic strategies used in women’s cosmetics advertisements in Korean and Japanese magazines
JO - 日本硏究
PY - 2024
VL - null
IS - 61
PB - The Center for Japanese Studies
SP - 71
EP - 87
SN - 1229-6309
AB - In this study, I examined the linguistic strategies used in cosmetics advertisements in Korean and Japanese women’s magazines with a focus on sentence -final types. I observed both sentence-final speech levels and forms. The results are summarized briefly as follows. First, the use of sentence-final speech levels shows that both Korean and Japanese advertisements predominantly use incomplete utterances. This suggests that advertisements prioritize the one-way communication of thoughts or facts rather than consideration for or interaction with readers. Additionally, regarding incomplete utterances, nominal forms are the most frequently used in both countries, implying that they convey advertisement content concisely and clearly as an effective linguistic form for capturing reader interest and attention. Furthermore, among the forms of incomplete utterances, the use of case markers or particles is relatively higher in Japanese than in Korean magazines, indicating that incomplete utterances in Japanese are employed in a more diverse range of forms. Next, regarding the use of sentence-final forms, declarative forms are overwhelmingly used in both Korean and Japanese magazines. However, compared with Korean magazines, Japanese magazines demonstrate a greater variety in conveying advertising intentions through various forms. In the future, I intend to conduct a thorough examination of linguistic strategies from various perspectives, including vocabulary and rhetoric.
KW - Cosmetic advertisements;Linguistic strategy;Sentence final types;Speech level;Sentence final forms
DO - 10.20404/jscau.2024.08.61.71
ER -
Lee Eun Mi. (2024). Linguistic strategies used in women’s cosmetics advertisements in Korean and Japanese magazines. 日本硏究, 61, 71-87.
Lee Eun Mi. 2024, "Linguistic strategies used in women’s cosmetics advertisements in Korean and Japanese magazines", 日本硏究, no.61, pp.71-87. Available from: doi:10.20404/jscau.2024.08.61.71
Lee Eun Mi "Linguistic strategies used in women’s cosmetics advertisements in Korean and Japanese magazines" 日本硏究 61 pp.71-87 (2024) : 71.
Lee Eun Mi. Linguistic strategies used in women’s cosmetics advertisements in Korean and Japanese magazines. 2024; 61 : 71-87. Available from: doi:10.20404/jscau.2024.08.61.71
Lee Eun Mi. "Linguistic strategies used in women’s cosmetics advertisements in Korean and Japanese magazines" 日本硏究 no.61(2024) : 71-87.doi: 10.20404/jscau.2024.08.61.71
Lee Eun Mi. Linguistic strategies used in women’s cosmetics advertisements in Korean and Japanese magazines. 日本硏究, 61, 71-87. doi: 10.20404/jscau.2024.08.61.71
Lee Eun Mi. Linguistic strategies used in women’s cosmetics advertisements in Korean and Japanese magazines. 日本硏究. 2024; 61 71-87. doi: 10.20404/jscau.2024.08.61.71
Lee Eun Mi. Linguistic strategies used in women’s cosmetics advertisements in Korean and Japanese magazines. 2024; 61 : 71-87. Available from: doi:10.20404/jscau.2024.08.61.71
Lee Eun Mi. "Linguistic strategies used in women’s cosmetics advertisements in Korean and Japanese magazines" 日本硏究 no.61(2024) : 71-87.doi: 10.20404/jscau.2024.08.61.71
