@article{ART003294372},
author={Byungsuk Han and 양재명 and Moonkyung Choi and Hyoung-Goo Kang},
title={A Study on the Improvement of OCIO Service with Design Thinking Theory},
journal={Asset Management Review},
issn={2288-6672},
year={2025},
volume={13},
number={2},
pages={1-17}
TY - JOUR
AU - Byungsuk Han
AU - 양재명
AU - Moonkyung Choi
AU - Hyoung-Goo Kang
TI - A Study on the Improvement of OCIO Service with Design Thinking Theory
JO - Asset Management Review
PY - 2025
VL - 13
IS - 2
PB - Institute of Management Research, SungKyunKwan University
SP - 1
EP - 17
SN - 2288-6672
AB - Despite the benefits of outsourced chief investment officers(OCIOs), there are many concerns that the OCIO market in Korea has already become a red ocean. However, existing studies have been reviewed from the perspective of service providers, such as asset managers, or policymakers, such as governments, while the perspective of the ultimate beneficiary—the consumer—has not been considered at all. To address this, this paper proposes an improvement plan for the domestic OCIO system by applying, for the first time, design thinking theory, which is gaining attention as a methodology for solving problems by prioritizing the user(consumer) experience. In doing so, it differentiates itself from existing studies by using a research method that combines theory and practice, arguing that the key to improving the system should lie in diversifying OCIO services and strengthening the expertise of the practitioners who operate them. It is also of practical importance as it provides guidance that can be directly applied in the investment field by analyzing overseas cases where the OCIO market is active. Furthermore, this paper has policy significance as it fills a gap in the existing literature by contributing to both academic understanding and practical application, offering a new direction for the OCIO market that seeks to maximize the use of external experts in a rapidly changing financial environment.
KW - Design Thinking;OCIO;Asset Mangement;Public Funds;Evaluating Fund;Management
DO -
UR -
ER -
Byungsuk Han, 양재명, Moonkyung Choi and Hyoung-Goo Kang. (2025). A Study on the Improvement of OCIO Service with Design Thinking Theory. Asset Management Review, 13(2), 1-17.
Byungsuk Han, 양재명, Moonkyung Choi and Hyoung-Goo Kang. 2025, "A Study on the Improvement of OCIO Service with Design Thinking Theory", Asset Management Review, vol.13, no.2 pp.1-17.
Byungsuk Han, 양재명, Moonkyung Choi, Hyoung-Goo Kang "A Study on the Improvement of OCIO Service with Design Thinking Theory" Asset Management Review 13.2 pp.1-17 (2025) : 1.
Byungsuk Han, 양재명, Moonkyung Choi, Hyoung-Goo Kang. A Study on the Improvement of OCIO Service with Design Thinking Theory. 2025; 13(2), 1-17.
Byungsuk Han, 양재명, Moonkyung Choi and Hyoung-Goo Kang. "A Study on the Improvement of OCIO Service with Design Thinking Theory" Asset Management Review 13, no.2 (2025) : 1-17.
Byungsuk Han; 양재명; Moonkyung Choi; Hyoung-Goo Kang. A Study on the Improvement of OCIO Service with Design Thinking Theory. Asset Management Review, 13(2), 1-17.
Byungsuk Han; 양재명; Moonkyung Choi; Hyoung-Goo Kang. A Study on the Improvement of OCIO Service with Design Thinking Theory. Asset Management Review. 2025; 13(2) 1-17.
Byungsuk Han, 양재명, Moonkyung Choi, Hyoung-Goo Kang. A Study on the Improvement of OCIO Service with Design Thinking Theory. 2025; 13(2), 1-17.
Byungsuk Han, 양재명, Moonkyung Choi and Hyoung-Goo Kang. "A Study on the Improvement of OCIO Service with Design Thinking Theory" Asset Management Review 13, no.2 (2025) : 1-17.
