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A cognitive bias in Korean Stock Market : In the stocks with short-term price increase

  • Asset Management Review
  • Abbr : AMR
  • 2025, 13(2), pp.19~42
  • Publisher : Institute of Management Research, SungKyunKwan University
  • Research Area : Social Science > Business Management > Finance
  • Received : May 11, 2025
  • Accepted : August 7, 2025
  • Published : December 31, 2025

Mincheol Woo 1 Meong Ae Kim 2

1한국거래소
2건국대학교

Accredited

ABSTRACT

This study investigates cognitive bias cases in stock whose prices have risen in the short term in the korean stock market. Stocks that reached or exceeded round number price levels exhibited relatively higher intraday volatility, greater short sales, and lower daily returns. These findings suggest that there exists in the market a considerable number of investors who perceive round numbers as reference points for decision-making and execute trades accordingly. Furthermore, it implies that investors interpret the reaching or exceeding round number prices as a signal of overvaluation for the stock. Consistent results were observed in regression analyses that controlled for the effect of other stock characteristics. In addition, regression analysis controlling for the relationship between round numbers and short sale activities showed that the event of reaching or exceeding round number prices still had a significant negative effect on daily returns. In line with the prior research indicating that psychologically biased investors make decisions based on the profit or loss calculated by purchase prices, our findings suggest that reaching or exceeding round number prices triggers trading execution by investors with a tendency for early disposition.

Citation status

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