This paper selected 15 Global Times editorials in response to the U.S.-Western "Xinjiang Uighur Human Rights Violation" offensive that took place after President Biden took power and analyzed the discourse strategies used in the processes of Chinese counter-ideology construction.
Chapter 2 examines the cases of mirroring strategies used in the Global Times editorials. The study found that China adopted a mirroring strategy that followed and returned naming and shaming, a discourse strategy used by the U.S. and the West, to attack human rights violations in China. Accordingly, first, the forced labor of Uyghurs in Xinjiang was replaced by American slave labor and the forced labor of black people. Second, there was no Xinjiang Uyghurs genocide, but instead, the editorial criticized human rights violations in the U.S. and the West as a case of aboriginal Canadian genocide.
Chapter 3 investigates the case of Global Times editorials parodying the U.S. human rights attack strategy. First, it points out the abandonment of human rights protection obligations by continuously mentioning the number of COVID-19 deaths in the U.S. Second, it attacks the current status of human rights in the U.S., which could not even protect the lives of people lost to gun shootings in the U.S., which does not exist in China.
Chapter 4 explores the cases of blaming discourse strategies used by the Global Times editorial. First, the editorial problematized hegemonic utterances by mentally confused elite politicians in the U.S. and the West. Second, it blamed the U.S. double standards for lacking legitimacy. Third, due to geopolitical desires by the U.S. and the West, they made use of the Xinjiang Uighur human rights violation, and thus, the editorial used a blaming strategy for their wrongdoings.
In conclusion, the counter-ideology constructed by the Global Times editorials was persuasive in that it retaliated against U.S.-Western mirroring, parodied the U.S.-Western naming and shaming discourse strategies as they showed Chinese comparative superiority, and accused the U.S.-West of human rights devastation full of geopolitical greed.