@article{ART002312249},
author={Eunseok O and WON JONG WOOK},
title={Analyzing Trends and Styles of KakaoTalk's Popular Emoticons in 2017},
journal={Journal of Communication Design},
issn={1976-1562},
year={2018},
volume={62},
pages={7-18},
doi={10.25111/jcd.2018.62.01}
TY - JOUR
AU - Eunseok O
AU - WON JONG WOOK
TI - Analyzing Trends and Styles of KakaoTalk's Popular Emoticons in 2017
JO - Journal of Communication Design
PY - 2018
VL - 62
IS - null
PB - CDAK Society of Communication Design
SP - 7
EP - 18
SN - 1976-1562
AB - It is the research purpose to analyze trends of KakaoTalk emoticons in 2017 after searching (scan), acculmulating (clip) and reviewing (review) popular emoticons from the 1st to 100th place in rankings of KakaoTalk's 'emoticon store' once a month.
KakaoTalk provided only 'All' rankings in the section of 'Popular' at the emoticon store. The store has serviced the ranking of '10-20' and '30-40' as age group since July, so it has been possible to analyze emoticons by age group. As a result of comparing and analyzing popular emoticons of the overall ranking ('All') and the age group ranking ('10-20' and '30-40'), '10-20' and '30-40' have remarkably different preferences for the style of KakaoTalk emoticons. In the 10-20s, they pursue differentiation and newness and love 'Pyung-mat/Gag (Comics)' tastes. This teenagers and twenties prefer emoticons made with simply free line drawing styles and few colors. In the 30-40s, they favor 'Cute/Character' style and their popular emoticons are well designed with shape and color like classic or existing characters' design.
In conclusion, it is important to set up the target group and establish the design strategy for the age group.
KW - Emoticon;Trend;Style;KakaoTalk
DO - 10.25111/jcd.2018.62.01
ER -
Eunseok O and WON JONG WOOK. (2018). Analyzing Trends and Styles of KakaoTalk's Popular Emoticons in 2017. Journal of Communication Design, 62, 7-18.
Eunseok O and WON JONG WOOK. 2018, "Analyzing Trends and Styles of KakaoTalk's Popular Emoticons in 2017", Journal of Communication Design, vol.62, pp.7-18. Available from: doi:10.25111/jcd.2018.62.01
Eunseok O, WON JONG WOOK "Analyzing Trends and Styles of KakaoTalk's Popular Emoticons in 2017" Journal of Communication Design 62 pp.7-18 (2018) : 7.
Eunseok O, WON JONG WOOK. Analyzing Trends and Styles of KakaoTalk's Popular Emoticons in 2017. 2018; 62 7-18. Available from: doi:10.25111/jcd.2018.62.01
Eunseok O and WON JONG WOOK. "Analyzing Trends and Styles of KakaoTalk's Popular Emoticons in 2017" Journal of Communication Design 62(2018) : 7-18.doi: 10.25111/jcd.2018.62.01
Eunseok O; WON JONG WOOK. Analyzing Trends and Styles of KakaoTalk's Popular Emoticons in 2017. Journal of Communication Design, 62, 7-18. doi: 10.25111/jcd.2018.62.01
Eunseok O; WON JONG WOOK. Analyzing Trends and Styles of KakaoTalk's Popular Emoticons in 2017. Journal of Communication Design. 2018; 62 7-18. doi: 10.25111/jcd.2018.62.01
Eunseok O, WON JONG WOOK. Analyzing Trends and Styles of KakaoTalk's Popular Emoticons in 2017. 2018; 62 7-18. Available from: doi:10.25111/jcd.2018.62.01
Eunseok O and WON JONG WOOK. "Analyzing Trends and Styles of KakaoTalk's Popular Emoticons in 2017" Journal of Communication Design 62(2018) : 7-18.doi: 10.25111/jcd.2018.62.01
