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Analyzing Trends and Styles of KakaoTalk's Popular Emoticons in 2017

  • Journal of Communication Design
  • Abbr : JCD
  • 2018, 62(), pp.7-18
  • DOI : 10.25111/jcd.2018.62.01
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : December 19, 2017
  • Accepted : January 24, 2018

Eunseok O 1 WON JONG WOOK 2

1광운대학교
2한양대학교

Accredited

ABSTRACT

It is the research purpose to analyze trends of KakaoTalk emoticons in 2017 after searching (scan), acculmulating (clip) and reviewing (review) popular emoticons from the 1st to 100th place in rankings of KakaoTalk's 'emoticon store' once a month. KakaoTalk provided only 'All' rankings in the section of 'Popular' at the emoticon store. The store has serviced the ranking of '10-20' and '30-40' as age group since July, so it has been possible to analyze emoticons by age group. As a result of comparing and analyzing popular emoticons of the overall ranking ('All') and the age group ranking ('10-20' and '30-40'), '10-20' and '30-40' have remarkably different preferences for the style of KakaoTalk emoticons. In the 10-20s, they pursue differentiation and newness and love 'Pyung-mat/Gag (Comics)' tastes. This teenagers and twenties prefer emoticons made with simply free line drawing styles and few colors. In the 30-40s, they favor 'Cute/Character' style and their popular emoticons are well designed with shape and color like classic or existing characters' design. In conclusion, it is important to set up the target group and establish the design strategy for the age group.

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