2020, Vol.71, No.

A Study on the Design of Digital Customer Experience(DCX) for the Activation of Public Services

WON JONG WOOK | 2020, 71 | pp.9~19 | number of Cited : 2

Analysis of Chinese Viewers' Viewing Attitudes toward Korea Reality Show Program - Focused on tvN <Three Meals A Day Fishing Village 1> -

Han, Qi-hong , KIM JONG MOO I | 2020, 71 | pp.21~32 | number of Cited : 2

Korea’s hybrid reality entertainment program became a hit around the globe, opening the doors of licensing these Korean programs for other countries. In particular, the research on measuring Chinese viewers' attitude towards Korean reality entertainment programs is needed. This is especially crucial when high viewership of Korean reality programs in China with high cultural similarity and continuous income of Korean reality entertainment programs are increasing. Therefore, this study aimed to find out what kind of viewers' viewing attitudes are perceived by Chinese viewers for the reality show <Three Meals A Day-Fishing Village 1>. This study examines what motivates Chinese viewers to watch Korean reality shows, how it affects their viewing satisfaction and their commitment, and how their satisfaction affects their viewing intention. The results of the analysis are as follows. First, the motivation source of Chinese viewers for the Korean reality entertainment program <Three Meals A Day-Fishing Village 1> was 'solely in for entertainment', 'social interaction', 'satisfaction with entertainment as surrogate', 'avoidance of reality', 'interest of performers', 'interest of its contents'. Secondly, the effect of Chinese viewers' viewing motivation on viewing satisfaction of Three Meals A Day-Fishing Village 1, is that it resulted in the pursuit of entertainment, surrogate for gaining satisfaction, escape of reality, interest in performers, and preference for content. The factor was found to have a positive influence on the viewing satisfaction. Third, the effect of the Chinese audience's viewing motivation on the Korean reality entertainment program <Three Meals A Day-Fishing Village 1>, resulted in the interest of the performers, the pursuit of entertainment, the escape of reality, the social exchange, and the content preference. The factor was found to have a positive influence on viewers’ engagement. Fourth, it was confirmed that viewing satisfaction and watching commitment of three-time fishing village 1 had positive influence on re-viewing intention. This study is meaningful in that it analyses the audience’s attitude of Chinese viewers for the Korean reality entertainment program that has not been performed much in China until now. The research results of this thesis meaningfully contributed to the making and improvement of reality shows in Chinese television companies.

A Study on the Emotional Positioning of BX Design Based on UX

Kim Se-Mi | 2020, 71 | pp.35~44 | number of Cited : 1

Service Design for Students who are Working and Studying in Graduate School to reach out Academic Affairs information and Academic planning

Soh, Shin-ae , Sook Yeon Kim | 2020, 71 | pp.47~60 | number of Cited : 2

The number of office workers who work and study at the same time is increasing. In an uncertain society, the importance of job development is growing, and workers are heading to graduate schools due to job instability. However, the survey found that graduate students who work and study at the same time had difficulty achieving their graduate goals due to their busy working life and lack of information. Therefore, this research is intended to find problems through a qualitative study of the academic life of a graduate student working and propose a service design using it as a design opportunity area. The research progress was followed by a literature study on postgraduate students working in parallel with their jobs, followed by observation and interviews of users, stakeholders and on/offline contacts with a qualitative survey for more in-depth investigation. Based on the qualitative investigation, the mixing of information delivery channels, which is a major problem, resulted in difficulties in finding information, difficulty in obtaining detailed information by order of difference/classes, and difficulty in preparing information in advance by timing. As a solution to the problems found, a service model consisting largely of three themes proposed a 1st-academic plan customized road map, real-tip by 2 contents, and a 3rd-road map based notification service. By defining detailed functions to implement each service, ultimately working graduate students wanted to improve their academic satisfaction by providing them with the experience of receiving care from the school. In addition, the company actively utilized Classnet and applications as the central channel of service and proposed a deep-seated assistant as the core manager of information. The final disconnected graduate information service was proposed as a system map, and the scenario was specified. It is meaningful that this study presented active solutions through the analysis of the actual conditions and requirements of postgraduate students working together, and redefining the role of various stakeholders as a method, thereby providing a direction for solving silos between organizations and moving forward from a holistic perspective in managing and utilizing future graduate student information services.

A Study on the Direction of an Urban Brand Identity Design Using Pattern Recognition -Focused on cases of cultural cities in Korea-

Min, Seul-gi | 2020, 71 | pp.63~72 | number of Cited : 3

A study on the revival of hanfu in modern Chinese clothing - Focusing on the Chinese brand collection from 2012~2019-

Yan, Xin , Kim, Hyun-Joo , youn ji young | 2020, 71 | pp.75~86 | number of Cited : 0

The Effectiveness of Design Thinking Education on Enhancing Entrepreneurship Orientation

Eunhee Koh | 2020, 71 | pp.89~100 | number of Cited : 1

A Study on the Influence of Wang Hong's Voluntary PR Activities on Personal Broadcasting Satisfaction -Focused on the Mediating Effects of Product Design Attributes-

Xu, Qian-qian , Kim Mi-hyun | 2020, 71 | pp.103~116 | number of Cited : 0

A Case Study on Responsive Layout Design of Digital Textbook According to the Change of Educational Paradigm

Kim Kyung Won | 2020, 71 | pp.119~130 | number of Cited : 2

Change in the appreciator’s preference of emotional vocabulary depending on the difference in camera movement of drone photography -Focused on Dolly in/out, POI(ARC), Fly up-Tilt down, Panning-

Lee Tae Kyung , KIM JONG MOO I | 2020, 71 | pp.133~144 | number of Cited : 1

Video photography by using drone in the site of broadcast photography becomes prevalent in these days. Unlike former image shot on the ground, drone provides 3–dimensional image which has broad width of up/down movement and thus it is introduced by broadcast stations competitively. In this situation, it may be necessary to study how appreciators are affected by camera movement depending on drone flight orbit. Thus, this study analyzed by using Semantic Differential theory to investigate the change in human’s preference in emotional vocabulary depending on difference in camera movement of drone. For study, 5 pairs of representative emotional vocabulary & 4 images were produced, e,g., Dolly in/out, POI(ARC), Fly up-Tilt down, Panning shot by drone. Then, experiment was done with subjects composed 91 persons. According to analysis, first, image shot by ARC showed the most cubic preference of emotion and image shot by Panning showed the most plain preference of emotion. Second, image shot by Panning showed the most static preference of emotion and image shot by Fly up-Tilt down showed the most dynamic preference of emotion. Third, no statistically significant difference existed among 4 kinds of images with respect to affirmative-negative preference of emotion. Fourth, image shot by Fly up-Tilt down showed the most complex preference of emotion and image shot by Dolly in/out showed the simplest preference of emotion. Finally, image shot by ARCING showed the most comfortable preference of emotion and image shot by Fly up-Tilt down showed the most inconvenient preference of emotion. According to the result of this study, it is judged that appreciator’s preference of emotional vocabulary varies depending on the difference in camera movement of drone photography. The researcher wishes that the result of this study be used as basic data to understand appreciator’s preference of emotional vocabulary with respect to image shot by drone later.

The Analysis of the Relationship between University Students Viewing Motivation and the Viewing Continuity Intention of Vlog on YouTube -Viewing Flow and Viewing Satisfaction as Mediator-

Jeong, Yun-ju , KIM JONG MOO I | 2020, 71 | pp.147~164 | number of Cited : 21

This thesis helps understand viewing motivation factors of undergraduates who watch a Vlog on YouTube, and suggests effects of viewing motivation about viewing satisfaction, viewing flow, and persistent viewing intention. Also, in relation of viewing motivation and persistent viewing intention, It has a purpose to reveal their relationship on viewing flow and viewing satisfaction Empirically do roles as intermediation. For that, we did a questionnaire on the Internet from 14 Aug 2019 to 14 Sep 2019 and analyzed the data of 332 papers were used to an analysis of result except some papers written by unfaithful people and someone who haven't ever watched YouTube. First of all, the analysis results show that viewing motivation of watching a Vlog on YouTube was divided into 4 factors such as loneliness alleviation, mediated voyeurism, killing time, and entertainment motivation. Second, It is represented that loneliness alleviation by watching a Vlog on YouTube has a positive effect to viewing flow, but It doesn’t have positive effect to viewing satisfaction and persistent viewing intention. Third, It is shown that mediated voyeurism by watching a Vlog on YouTube has a positive effect to viewing flow, viewing satisfaction, and persistent viewing intention. Forth, It is presented that killing time has a negative effect to viewing flow, and viewing satisfaction and persistent viewing intention don’t have any effect to killing time motivation. Fifth, It is signified that entertainment motivation by watching a Vlog on YouTube has a positive effect to viewing flow, viewing satisfaction, and persistent viewing intention. Sixth, viewing flow have a partial mediation about a relationship of mediated voyeurism, entertainment motivation, and persistent viewing intention. Finally, viewing satisfaction have a perfect mediation about a relationship of mediated voyeurism, entertainment motivation, and persistent viewing intention. In other words, mediated voyeurism and entertainment motivation doesn’t have any direct effect to viewrs’ satisfaction, if it doesn’t have an mediated effect of viewing satisfaction. Like this results, the research of viewers who watch a Vlog on YouTube has a further significance. Because, there is scarce information about watching a Vlog on YouTube and precedented research was rarely conducted. Based on receiver’s Uses and Gratifications theory, It has a significance, because this research empirically validities a hypothesis and widens widths of a study. Also, this research has a significance, because ‘mediated voyeurism’was added which couldn’t be grasped by studying viewing motivation of traditional/new media.

Study on interaction students who are trying to fit in korean culture and university life -Focus on chinese students at hongik university-

Song, Hye-won , Lee， Chae-min , Sook Yeon Kim | 2020, 71 | pp.167~178 | number of Cited : 7

The Expression Studies of Sun Wukong's in the Change of Chinese Heroism

sunyujun , Lee Dong Hun | 2020, 71 | pp.181~190 | number of Cited : 2

A Study An Evaluation Study on Experiential Exhibition in National Hangeul Museum - Focused on Experience Element of Foreigner -

Shin, Hye-ree , Boyeun Kim | 2020, 71 | pp.193~204 | number of Cited : 0

Research on product placement advertising communication effect - A Case Study of Ode to Joy II -

Zhang-Shanlin , WonJun Chung | 2020, 71 | pp.207~222 | number of Cited : 0

Advertising, as a significant means of promotion in marketing, bestows enterprises with obvious marketing effects, so advertising is the marketing method that almost all enterprises like to adopt. Although the advertising methods adopted are various, the purpose of the enterprises is the same, that is, to obtain benefits. The creation of brand value and the formation of brand core competitiveness all depend on advertising, so advertising competition is more and more fierce and advertising is more and more creative. At the same time, with the prompt development of advertising with changeable demands, traditional advertising has hit an unprecedented "bottleneck". As soon as more and more of its shortcomings run counter to the demands of consumers, the marketing effect expected by enterprises will be weakened, so enterprises should seek new ways to replace or make up for the shortcomings of traditional advertising. However, as an integration of film and television art and advertising art, product placement has been widely used in domestic film and television in recent years with much attention. Although there are still some contradictions and conflicts in the integration of film and television and advertising, it has become a significant part of the operation of the film and television market. With the progress of economy and the information of society, the traditional intermittent advertising seriously damages the audience's appreciation of film and television works, and the product placement is expected to solve this drawback. With the help of movies and TV plays as the carrier, the product placements enable the audience to accept advertising information while enjoying movies and TV plays in an imperceptible way, thus avoiding the audience's antipathy and resistance to advertisements and achieving good advertising results. Although China's research on product placement is later than that in the West, with the prompt development of Product placement in recent years, more and more researches on product placement have been conducted in China, especially the brand communication of Product placement has been the focus of academic research. On the basis of previous studies, this paper first elaborates the theoretical concepts of embedded advertisements and brand communication, and then selects the popular TV series《Ode to Joy 2》 in the past two years for a case study of the effect of embedded advertisements. There are many embedded advertisements in《Ode to Joy 2》 with different effects and different audiences opinions. This research mainly starts with the communication effects of embedded advertisements, analyzes the communication characteristics and searches for ways to improve the communication effects, puts forward the necessity of using embedded advertisements to carry out brand communication, discusses the research on the embedded advertisement strategies of brand communication, obtains the problems that should be paid attention to in embedded advertisements and puts forward specific strategies, provides reference for the development of embedded advertisements in TV series in the future.

Costume Analysis of TV Play "The Longest Day In Chang'an" in the Background of Tang Dynasty

Yu, Hai-yang , youn ji young , Kim, Hyun-Joo | 2020, 71 | pp.225~236 | number of Cited : 0

A Study on the Expression Method of Moving Poster Design - Comparative Analysis of Art Busan Moving Posters 2018 vs. 2019 -

Kim Sung Jae | 2020, 71 | pp.239~248 | number of Cited : 5

Virtual Reality Content Design for Improving Exercise Sustainability

Lee Tae-Eun , Lee changwook | 2020, 71 | pp.251~260 | number of Cited : 1

A Study on the Evaluation and Analysis of User Satisfaction Factors for the Elderly in Outdoor Sports Training Equipments

GU, FANG , Kim Chul Soo | 2020, 71 | pp.263~276 | number of Cited : 0

With the development of medical technology, the elderly population has increased, and Korea has entered an aging society. In particular, Busan has a rapid increase in the elderly population, which requires more welfare facilities. In particular, sports facilities are a factor directly related to health in the welfare of the elderly. In response, the main school paid attention to the outdoor sports training equipment and examined and analyzed how much the design considered the characteristics of the elderly. The purpose of this study is to objectively analyze the design of outdoor sports training equipment based on the social, psychological and physical characteristics of the elderly, and to investigate the factors satisfying the elderly, and to provide a basis for the design in consideration of the characteristics of the elderly in the future production of outdoor sports training equipment and repair of facilities. Thus, the theoretical background analyzed the characteristics of the elderly in the social, psychological and physical areas and arranged the matters and cases to be considered in the elderly-friendly design. And the evaluation model for outdoor sports equipment design was designed from the perspective of the elderly. As a result of extracting the results of the design evaluation of five types of outdoor sports facilities around the hot spring stream in Geumjeong-gu, Busan, which is a substitute for the evaluation model, the design of most sports facilities was considered evenly in terms of vision, movement, and cognition, except for hearing, despite the fact that the overall design is old and requires repair. On the other hand, 163 men and women aged 60 or older who used outdoor sports facilities that were previously evaluated were surveyed in detail for three months from October 2019 to December 2019. A total of four factors were extracted as a result of the factor analysis for the utilization satisfaction variables. Four factors can be classified as design, usability, convenience and satisfaction factors. As a result of the regression analysis of the overall desirability and factors, the design, usefulness and convenience were having a constant effect on the desirability and, in particular, the need to pay more attention to the design in order to enhance satisfaction was derived from the new results. Considering the same results, it can be concluded that the planned outdoor fitness equipment in the park needs to be designed to enhance the attractiveness of the design as well as supplementation of type and quantity, but to consider the characteristics of the elderly passengers and to make it more accessible.

Development and Evaluation of Lifestyle Products by Industry-Academic Cooperation Capstone Design Curriculum

Lee, Yun-kyung , Han, Jung Min , Kang, Hae-Seung | 2020, 71 | pp.279~288 | number of Cited : 3

The Effect of Creativity on Class Engagement - Focusing on design thinking classes -

Park, Ji-yu , Lee， Eun-jung , Cho， Seong-gwon | 2020, 71 | pp.291~300 | number of Cited : 0

Women in 20’s~40’s Weaering Fittd Athleisure Wear in Korea

Choi, Soo-Ah | 2020, 71 | pp.303~318 | number of Cited : 11

The Effect of Semantic Congruence between Color and Music on Compact Car Advertisement Evaluation

Shin changyeop | 2020, 71 | pp.321~330 | number of Cited : 0

A Study on Art Education from a Sociological Perspective

An - Keun Lee | 2020, 71 | pp.333~344 | number of Cited : 0

In this paper is analyzed the changes in educational policy from the sociological perspective, focusing on the art subject. Education policy has been changed to reflect social ideology or the background of the times. However, in recent years, Korean education has been pushed to the knowledge-based curriculum due to the narrow perception of art education. However, the competitiveness of the state today is not only achieved by knowledge-based education. In an environment of diverse internationalization, a curriculum for creative human resources with differentiated cultural identities is required. And The most effective subject in fostering creative talent is art. Art is a subject that can be developed by creative imagination and qualitative and reflective thinking, which can promote emotional and cognitive development. Today's school art education involves more than just knowledge of art. Therefore, the value and importance of art curriculum that can cope with diverse social environment should be discussed and changed based on sociological discourse. In this paper is analyzed the changes in educational policy from the sociological perspective, focusing on the art subject. Education policy has been changed to reflect social ideology or the background of the times. However, in recent years, Korean education has been pushed to the knowledge-based curriculum due to the narrow perception of art education. However, the competitiveness of the state today is not only achieved by knowledge-based education. In an environment of diverse internationalization, a curriculum for creative human resources with differentiated cultural identities is required. And The most effective subject in fostering creative talent is art. Art is a subject that can be developed by creative imagination and qualitative and reflective thinking, which can promote emotional and cognitive development. Today's school art education involves more than just knowledge of art. Therefore, the value and importance of art curriculum that can cope with diverse social environment should be discussed and changed based on sociological discourse. This study discusses the validity of recognition and paradigm shift in art education. The educational paradigm should be set the goal of education based on a thorough situational analysis of the times. Accordingly, this study is suggested that a review of the school art education curriculum and its contents is necessary. This study discusses the validity of recognition and paradigm shift in art education. The educational paradigm should be set the goal of education based on a thorough situational analysis of the times. Accordingly, this study is suggested that a review of the school art education curriculum and its contents is necessary.

Consideration of characteristics inherent in pop-up format in the App book

KIM, JIN KON | 2020, 71 | pp.347~361 | number of Cited : 0

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Journal of Communication Design 2023 KCI Impact Factor : 1.25

2020, Vol.71, No.