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The Effectiveness of Design Thinking Education on Enhancing Entrepreneurship Orientation

  • Journal of Communication Design
  • Abbr : JCD
  • 2020, 71(), pp.89-100
  • DOI : 10.25111/jcd.2020.71.06
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : March 5, 2020
  • Accepted : April 27, 2020
  • Published : April 30, 2020

Eunhee Koh 1

1순천향대학교 엔터프라이즈스쿨

Accredited

ABSTRACT

Despite the fact that Design Thinking is being used in entrepreneurship education actively, the research on what role it is playing is not being conducted. This study examines the entrepreneurial orientation that is used as an indicator in entrepreneurship, and the most commonly used G.T. Lumpkin and Gregory G. Dess' Innovative, Progressive, Risk-Sensitive, Autonomous, and Competitive Aggression were identified as indicators. As a result of analyzing the changes in the above indicators after Design Thinking education, it was proved that all five indicators were improved compared to before Design Thinking education. Although statistical reliability and validity of this study were verified, there are limitations that could not compare and analyze the experimental group with that received Design Thinking and those not. Subsequent studies will increase the objectivity of the experiment, also analyze through the FGD and In-depth Interview to analyze what causes Design Thinking to have a positive effect on changes in the five Entrepreneurship Orientation.

Citation status

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