2020, Vol.72, No.

A study on how to activate a design major student's multiple major

Lim.Seong.Taek | 2020, 72 | pp.9~20 | number of Cited : 0

AInfluence that Attributes of YY Live Online One-person Song Broadcast Creator has on Viewing Attitude & Intention to Pay Cyber Money

KIM JONG MOO I | 2020, 72 | pp.23~34 | number of Cited : 3

This dissertation analyzed the relation among YY Live online one-person song broadcast Creator attributes, viewing attitude(pleasure, curiosity, flow in viewing) & intention to pay cyber money. To this end, questions papers were distributed to those viewing song genre broadcast out of YY Live online one-person song broadcast for 12 days from December 3 to 14, 2018. Then, 319 sets of error free questions papers were used for analysis. According to analysis First, YY Live online one-person song broadcast Creator attributes are found to be ‘attraction factor’, ‘affinity factor’, ‘reliability factor’, ‘playfulness factor’ & ‘expertise factor’. Second, although attraction factor of YY Live online one-person song broadcast Creator significantly influences pleasure factor, the viewing attitude of viewer, it does not significantly influence curiosity factor. Third, although affinity factor of YY Live online one-person song broadcast Creator significantly influences pleasure factor, the viewing attitude of viewer, it does not significantly influence curiosity factor. Fourth, reliability factor of YY Live online one-person song broadcast Creator significantly influences both pleasure factor & curiosity factor, the viewing attitude of viewer. Fifth, although playfulness factor of YY Live online one-person song broadcast Creator significantly influences pleasure factor, the viewing attitude of viewer, it does not significantly influence curiosity factor. Sixth, expertise factor of YY Live online one-person song broadcast Creator significantly influences both pleasure factor & curiosity factor, the viewing attitude of viewer. Seventh, although attraction factor, reliability factor, playfulness factor of YY Live online one-person song broadcast Creator significantly influence viewing flow factor, they do not significantly influence affinity factor & expertise factor. Eighth, although curiosity factor, the viewing attitude of YY Live online one-person song broadcast viewer significantly influences viewing flow factor, it does not significantly influence pleasure factor. Ninth, although pleasure factor & curiosity factor, the viewing attitude of YY Live online one-person song broadcast viewer significantly influences factor of intention to pay cyber money, it does not significantly influence flow factor.

Strategies and Vision for Design Theme Street Creation -Focusing on comparison of design theme streets for domestic and foreign celebrities-

Gu,Hwan-Young | 2020, 72 | pp.37~46 | number of Cited : 0

Emoticon Design instance Analysis Using Visual perception of Gestalt

LEE young heon , Kim Tai-wan | 2020, 72 | pp.49~60 | number of Cited : 1

Flow Measurement and Analysis of VR Room-escape Games - Comparative Analysis with Offline Room-escape Games -

JEON MIN SEOK , HONG YOUNG MI , Ray Jaeyung Yun | 2020, 72 | pp.63~76 | number of Cited : 7

A Comparative Study on the Narrative of Online Advertising - Focusing on sport brands -

Choi, Jinho | 2020, 72 | pp.79~90 | number of Cited : 1

Study on the Usage Motivation and Intention of Persistent Subscription of Beauty YouTube Subscription System -Focusing on the regulation effect based on video play time and the parameters of the beauty channel-

KWON mi jung , KIM JONG MOO I | 2020, 72 | pp.93~108 | number of Cited : 17

This study is about the subscription system of YouTube channel featuring beauty. Beauty content, in particular, is in the spotlight of spreading Korean culture to other countries. In t he beauty industrial aspect, consumers who are willing to buy may reduce uncertainty about the product through information provided by the beauty creators. Additionally, beauty content has a great influence on consumers, who are the viewers, because it shows the experience of actual use of cosmetic products. In this study, we want to find out the motivation for using Youtube beauty channels and the influence of it by dividing into parameters (the characteristics of the subscription channel) and the adjustment variables(video play time). This study was conducted in March 2020 and analyzed by surveying male and female(500 people). A total of 467 copies were used in the survey, eliminating unsubscripted or insincere responses. For empirical analysis and verification of hypothesis, the results of frequency analysis, confirmation factor analysis, reliability test, structural equation model analysis, path analysis, mediated effect analysis, and adjustment effect analysis are as follows. According to the results of this study, social impact and time saving among the motivation for using the beauty YouTube subscription system have a significant impact on the satisfaction of use, continuous subscription, and intention to share. Therefore, content that is socially influential among beauty channels or saves viewers time is highly likely to be satisfied, shared, and continuously subscribed. Considering beauty channel features, usefulness has a significant impact on continuous subscription, indicating that users continuously want to subscribe useful videos. The intermediatry role of beauty channel was shown as satisfaction of subscriptions, continuous viewing, and intention to share. It also played a role in time saving. Among the usage motivation, it was found that social effects and time savings play a positive role in the relationship with satisfaction of use. Lastly, I wanted to find out the difference between the video length of the YouTube beauty channel. In groups with less than 10 minutes of video length on beauty YouTube channels, the p-value for the path of effectiveness was not significant at 0.153 for accuracy, but in groups with more than 10 minutes of video length, the p-value was significant at 0.003. Thus, in accuracy, the path of effectiveness can be interpreted as a difference between the two groups. A total of 21 adjustment analysis showed that videos of more than 10 minutes had significant adjustment effects in a total of 17 paths. These findings will provide basic data on consumer behavior studies that want to purchase beauty products using YouTube.

A case study on fishing service innovation in fishing village using service design process

Yoon， Hong Gwon , kwon, hyeog in | 2020, 72 | pp.111~126 | number of Cited : 4

The Effect of interactive factors of VR contents on technology acceptance and intention to use : Moderation effect of Need for Structure

Shin changyeop | 2020, 72 | pp.129~140 | number of Cited : 5

Research on efficient production and management of university promotional videos -Focused on the promotional video of D Women's University-

Lim.Seong.Taek , Yoo， Sung-Ho | 2020, 72 | pp.143~154 | number of Cited : 1

A Study of ‘Seokju’ Youn, Young-ja

choi, ji-yeong , Chung Kyoung Yeon | 2020, 72 | pp.157~168 | number of Cited : 0

<Gookjeon> or the Korean National Exhibition produced an important artist in Korean contemporary sculpture art. Modern sculpture art started from figuration, then abstraction was introduced, and it further developed into various aspects. Especially in Korean Contemporary Sculpture art history after the ’50s ’60s and ’70s, radical changes in sculpture art is prominently revealed. The characteristics of Korean contemporary sculpture art history can also be seen through the study of Youn Young-ja. Despite various constraints as a female sculptor, Youn Young-ja(1924-2016) led the contemporary Korean sculpture art. Youn Young-ja built her theme around love, motherhood, women, and joy. In Korean contemporary women's art, her early works were centered on the formal figure of a woman, and in the mid-term, established many monuments and statues as a national project. Besides, she attempted to create abstract works on the theme of love and motherhood. In the latter period, a series of works on the theme of motherhood and love, etc., were produced in the form of a semi-abstraction. This aspect is similar to the flow of Korean contemporary sculpture art history. This study analyzed Youn Young-ja’s works with the emphasis on her world of figurative and abstract works for expressing maternity. The researcher aims to analyze the influence and work that broadened the position of women in Korean sculpture art by examining the life and art world of Youn Young-ja. The scope of the study was set to center in the <Gookjeon> and Korean contemporary sculpture art, and referenced materials such as Youn Young-ja's writings, interviews with Seokju Cultural Foundation Representative, newspaper, magazine, etc. Additionally, Youn Young-ja's work was studied based on referring to the associated literature of Youn Young-ja through the flow of Korean sculpture art history.

A Study on Derivation of Concept Check Points Based on Design Collaboration

Nam Ho jung | 2020, 72 | pp.171~180 | number of Cited : 0

An Iconographic Analysis of The Opening Ceremony Performance, The Mega-Event -Focusing on the opening ceremony of the British and Korean Olympic Games-

Jangsun Hong | 2020, 72 | pp.183~196 | number of Cited : 1

The mega-event, a large-scale event prepared by the state, attracts the attention of the world. Among mega events, the opening ceremony performance, a pre-ceremony event, is widely used as a good tool and a means to convey the image of a leading nation around the world. Not to mention developing countries, developed countries are also promoting their own excellence through mega events. Among the elements of history and culture, the excellence of the people is used as a means of conveying a big message through contents that can express at once. The study aims to examine how the national image was symbolized at the opening ceremonies of the two Olympics, with the opening ceremony of the 2012 London Summer Olympics and the opening ceremony of the 2018 PyeongChang Winter Olympics, respectively, among the recent international mega events. As for performances at the opening ceremony of the London Olympics and the opening ceremony of the PyeongChang Olympics, the intersection of those who want to see and those who want to convey is perceived as a collision point of desire, and analyzes what the desire of the two means in terms of the spectacle of modernity. Mega event performance seeks a way to connect two different desires, but in reality it is interpreted in different ways depending on the position of the target. What is seen and what is being seen, what is being delivered and delivered, provides complex phenomena such as typography of the subject, and self-reliance of the batter. To analyze this phenomenon, we used the Iconography of Panofsky, a method of research in art history, and we will analyze the performance phenomena of mega events by dividing them into the Pre-Iconography stage - Iconography stage - Iconography stage. The story of the mega event is composed of one macro image, and the analysis between countries, peoples, histories, and cultures is carried out through Panofsky's Iconography. Through various interpretations analyzed in each area, this study examines the practical meaning of the nature of the step-by-step differences between Britain and Korea.

Analysis of Viewer’s Attitude on Promotion Video of Central Government's Reorganization -Comparison of Kitsch promotion video and general promotion video of Ministry of Oceans & Fisheries-

Jeon young jin , KIM JONG MOO I | 2020, 72 | pp.199~208 | number of Cited : 7

A Study on the Type of Recipient Preference for Professional Sports Mastcot Characters -Focus on baseball, soccer, basketball, and three major sports teams in Korea-

Park, Jae-mo , LEE JONGYOON , Jangsun Hong | 2020, 72 | pp.211~224 | number of Cited : 2

A study on the derivation of the key factors for self-checking the practice attitude of students participating in design field practice

Lee Sang Hwa | 2020, 72 | pp.227~236 | number of Cited : 1

User Experience Study on Distance and Image Quality of Video Communication Services - Based on Proxemics and Social Presence Theories -

Na Yeon Kim , lee young kyu , ha seung-wan and 2 other persons | 2020, 72 | pp.239~252 | number of Cited : 0

Promotional Strategies of Luxury Fashion Brands in Social Media -Focused on Instagram-

YEOM HYESOO , park seon ji | 2020, 72 | pp.255~266 | number of Cited : 1

Evaluation of universal sign system for foreign tourists visiting Busan -Focused on Gamcheon Culture Villager -

WonJun Chung | 2020, 72 | pp.269~280 | number of Cited : 2

KJCKorea
Journal Central

Journal of Communication Design 2023 KCI Impact Factor : 1.25

2020, Vol.72, No.