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An Iconographic Analysis of The Opening Ceremony Performance, The Mega-Event -Focusing on the opening ceremony of the British and Korean Olympic Games-

  • Journal of Communication Design
  • Abbr : JCD
  • 2020, 72(), pp.183-196
  • DOI : 10.25111/jcd.2020.72.13
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : June 10, 2020
  • Accepted : July 27, 2020
  • Published : July 31, 2020

Jangsun Hong 1

1고려대학교

Accredited

ABSTRACT

The mega-event, a large-scale event prepared by the state, attracts the attention of the world. Among mega events, the opening ceremony performance, a pre-ceremony event, is widely used as a good tool and a means to convey the image of a leading nation around the world. Not to mention developing countries, developed countries are also promoting their own excellence through mega events. Among the elements of history and culture, the excellence of the people is used as a means of conveying a big message through contents that can express at once. The study aims to examine how the national image was symbolized at the opening ceremonies of the two Olympics, with the opening ceremony of the 2012 London Summer Olympics and the opening ceremony of the 2018 PyeongChang Winter Olympics, respectively, among the recent international mega events. As for performances at the opening ceremony of the London Olympics and the opening ceremony of the PyeongChang Olympics, the intersection of those who want to see and those who want to convey is perceived as a collision point of desire, and analyzes what the desire of the two means in terms of the spectacle of modernity. Mega event performance seeks a way to connect two different desires, but in reality it is interpreted in different ways depending on the position of the target. What is seen and what is being seen, what is being delivered and delivered, provides complex phenomena such as typography of the subject, and self-reliance of the batter. To analyze this phenomenon, we used the Iconography of Panofsky, a method of research in art history, and we will analyze the performance phenomena of mega events by dividing them into the Pre-Iconography stage - Iconography stage - Iconography stage. The story of the mega event is composed of one macro image, and the analysis between countries, peoples, histories, and cultures is carried out through Panofsky's Iconography. Through various interpretations analyzed in each area, this study examines the practical meaning of the nature of the step-by-step differences between Britain and Korea.

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